With Shop Share, brands can rent out an area of an existing shop, in order to connect with new customers and build their business. Whilst one clear benefit is gaining a new space, we believe a working collaboration can provide a lot more resources for you to take advantage of. A wealth of knowledge Owning and […]

Human to Human

For the past two years, the We Are Pop Up team has been watching the rise of the sharing economy and collaborative consumption. From inception, we intended WAPU to be a sharing economy platform – bringing the power of community connections into retail property. Hundreds of new retailers In 2013, our team studied retail property […]


We Are Pop Up adores the ingenious projects listed throughout popular crowd-funding site Kickstarter. Although there are so many campaigns that caught our eye this week, here are five special ones we wanted to share with you. 1. Turn around : Carousel, London The creators of Carousel London are so passionate about bringing you world-renowned chefs, […]


A blooming delicious array of bespoke Black Vanilla gelatos are set to hit the McQueens florist headquarters in Clerkenwell in a unique 3-day Shop Share pop up this week. Specially created for this collaboration, flower inspired flavours, including English Rose Petals and Mint & Lime, alongside Black Vanilla’s classic Madagascan Vanilla, will be filling freezers […]


If you’re starting out in business, the commitment of taking on an entire space may seem a little daunting, You asked us for smaller spaces and so we are happy to deliver.  We Are Pop Up is working with shop owners to bring you easier access to spaces within existing stores, which are cheaper and allow […]


Hello! Sarah here, from the Community Programmes team at Etsy UK. We’re passionate about supporting small creative businesses in the UK and we’re excited to be working with the We Are Pop Up community! As well as in-person sales at pop up events, selling online is an excellent way to grow your business. Etsy is […]

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When you’re planning your next pop up, how do you decide on a location? For businesses already trading online, there is a wealth of information about your customer base which you have at your fingertips. Using this wisely, with a data-driven approach, will help you find the very best location and give your pop up the […]

From London With Love @ Boulevard Berlin from WeArePopUp on Vimeo. We Are Pop Up sent 8 British Brands to Boulevard Berlin’s Pop Up Village. Watch them pop up here! To find out more, visit and if you’d like to pop up in Boulevard Berlin’s Pop Up Village, see here for more details of […]


This year Glasgow hosts the Commonwealth Games along with a collection of exciting pop ups. The Liquor Store 190 Bath Street, G2 4HG The Liquor Store takes over at Saint Judes with an impressive line up of food vendors, cocktails and DJs. La Cocina de Calle are up first with their Mexican Street Food and […]

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Welcome to the Shop Sharing Revolution We’re firm believers in the power of collaboration and in making it quick and easy to access short-term retail space, so we’ve decided to bring these passions to life in the form of our brand new Shop Sharing scheme from So, what is Shop Share? It’s an opportunity for […]