Disappearing Dining Club was launched by Stuart Langley in October 2010 “after too many years working for other people in bars, restaurants and members’ clubs in London, Melbourne and Ibiza, and innumerable music festivals across the UK”. Currently he runs numerous gastronomical experiences such as back in 5 Minutes, a restaurant inside a clothes shop on […]


It’s that special time of year when London’s most innovative companies open up their doors (literally) to executives, entrepreneurs, investors and future influencers for Open Co London. Hosted in native work environments, this annual event offers an array of presentations from some of the most forward-thinking companies in the UK. It’s an incredible opportunity to garner […]


Beautiful Venue? Tick. Beer and homemade lemonade? Tick. Delicious treats? Tick. House packed with people and enthusiastic speakers? Tick and tick. Overall, We Are Pop Up’s latest Pop Up Meet Up in Brighton was a great success as budding entrepreneurs, artists and people with retail spaces came together to discuss ideas and upcoming projects. Objective […]


Pascale Pinxt is a fashion designer working in London as a freelance design consultant. Looking for a refreshing challenge to complement her fashion work, a derelict shelter in Bethnal Green Gardens presented itself as an opportunity to work on something completely different with community and regeneration at its core. By transferring her skills in branding […]


This article is written by: Kirstin Maguire It’s no secret that over the past decade, eCommerce has been an innovator in the consumer market. Offering convenient, personalised, mobile shopping opportunities, the reasons for its appeal are clear. Crucially, this also means that eCommerce players have had the upper hand in collecting customer data to build their […]


This article is written by: Kirstin Maguire Last month, Etsy launched their cutting-edge, bricks and mortar retail platform, Etsy Wholesale, in the U.S. After 2 years in beta, it aims to offer small businesses and established brands alike, an opportunity to move into the illustrious offline market. The current merge between online and offline retail is […]


This is a guest post by Sarah Hewett, Community Programmes at Etsy We Are Pop Up have recently joined forces with Etsy, an online marketplace where people around the world connect to buy and sell unique goods. We are very excited to be collaborating with such an organisation which we believe will provide win-win opportunities for […]

McQueens Black Vanilla

Our latest Shop Share brought together gelato extraordinaire Black Vanilla with magnificent McQueens Florists in what can best be described as a blending of beauty. These two bespoke brands joined forces to create a very special Shop Share that left customers asking for more. The collaboration Black Vanilla created limited edition flower-infused gelato flavours, inspired […]


When you’re making a space your own, especially for a short period of time, music plays as a key a part in conveying your brand’s identity, values and personality as much as the physical space itself. If you’re looking for scientific evidence, among several other findings, this widely cited study from 2007 found that people who […]

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So, you’ve found the Shop Share brand match of your dreams, fitted and kitted out the space, and agreed a launch date with your Shop Share collaborator. But how do you get the most out of your pop up, and the partnership with the collaborator brand(s) to really stand out from the crowd? Do you […]