Pop Stars: the week’s top 5 pop-ups

YearOne- Collective at Bad Denim


YearOne- Collective is an East London-based fashion brand with a quiet approach to fashion. Conceptual art, minimalism and counter-culture are a few starting points for inspiration, which they also take from the streets of London. You can find them until Sunday hanging out with their amazing leather and accessories pop-up at Bad Denim, the uber-cool Lower Clapton boutique that’s a favourite among fashion bloggers.

When: now until Sunday 29 November
Where: 82 Lower Clapton Road, London E5 ORN

Brighton Christmas Pop Up


If you’re in Brighton this weekend and need your fix of fashion and family-oriented Christmas gifts, make sure you check out the pop-up at 114 Church Street Brighton. Featuring The Collective Boutique, Pimp My Stroller, Selfish Mother, The Bright Company, Bambino Goodies, The Bonniemob, Smallprint Books and The Wee Department Store, you really are spoilt for choice. Find more info here.

When: now until Sunday 29 November
Where: 114 Church Street, Brighton BN1 1UD

South Pole Saloon


The creative teams behind Parklife Festival and Heartbreak Hotel have come together to create the ultimate drinking, dining and immersive theatre experience to help Londoners celebrate the dark side of Christmas. South Pole Saloon is a 500 capacity venue located on a fully covered and heated Brixton rooftop, boasting exclusive DJ sets, street food from the likes of Dip & Flip and Crust Conductor, and winter drinks from Brooklyn Lager and Jack Daniels. Check out photos from the opening weekend on their Facebook page.

When: now until 23 December
Where: Valentia Place, London SW9 8EU

‘Brief’ – a pop-up by Nook London


Nook London is a beautiful East London based business founded by St Martins Grad Hattie Hollins in 2011. What began as a small selection of decorative filament light bulbs has grown over the past few years to become a bustling hub for vintage-industrial design. Visit their pop-up in Islington to see their entire collection plus exclusive collaborations with 14 other homeware and lifestyle brands.

When: 12 November to 9 January
Where: 126 Upper Street, London N1 1QP

Christmas Print Fayre 2015 at KK Outlet


Unique creative community People of Print have announced their first Christmas Print Fayre which will take place at Hoxton Square’s KK Outlet. Expect the walls to be filled from floor to ceiling with prints available to buy, as well as workshops, talks and even a Meal Ticket in tow. The first event is on Saturday 5th December, presenting diverse speakers and their experiences with print – from publishing and graphic design to printmaking and running your own creative business.

When: 1 to 23 December
Where: 42 Hoxton Square, London N1 6PB

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You’re Invited: Pop Up For Good at Impact Hub’s Impact Bazaar

On December 4th, we’re popping up… for good! Our pop up microshop, located at mission-driven co-working space Impact Hub NYC, is hosting an evening celebrating all of the amazing impact brands involved in their Impact Bazaar.

We’d love for you to swing by, learn about this socially-conscious brands, and — of course– get that holiday shopping done.

Read more about Impact Bazaar’s mission-driven brands here.

Join us on Friday December 4th at Impact Bazaar – 394 Broadway 5th Floor, 6pm – 9pm

RSVP on our facebook page. See you there!

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#CreativeRetail Celebration with OneGround Footwear at Seaport Studios

Last Monday evening, We Are Pop Up partnered with the ever-fresh OneGround Footwear to host a #CreativeRetail cocktail party at one of our favorite spaces here in NYC: Seaport Studios. We joined OneGround founder Eamon Walsh along with a great crew of NYC designers, artists and space owners all looking to elevate the retail experience.

The evening was peppered with special treats, including fabulous drink from our friends at VinePair. (Helpful hint: if you’re looking to impress the in-laws this holiday season, head over to VinePair’s site for some quick wine knowledge, bound to blow minds!)

And hey — Andre Williams of the New York Giants swung by! A OneGround Footwear lover, Williams joined the #CreativeRetail community for fine wine, fine company and fine shoes.








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Flagship Killer: The meteoric rise of OnePlus through pop ups

Mobile device startup OnePlus launched the OnePlus X –  the follow-up to their self-proclaimed ‘Flagship Killer’ the OnePlus 2 – in the UK earlier this month to queues around the block and critical acclaim. But how has the brand powered from zero to a waiting list of millions in little over 18 months, and what can be learned from their global launch campaign? We Are Pop Up caught up with brand OnePlus and space The Dandy Lab to find out more about their UK collaboration.

The beginning of November saw the highly anticipated UK launch of the OnePlus X with a pop-up store at The Dandy Lab in Spitalfields. After the resounding success of the French edition of the OnePlus pop-up tour at Colette in Paris, the hype was equally tangible in London as queues started to form long before the doors opened at The Dandy Lab. For one night only, the pop up provided a unique opportunity for customers to purchase their handsets without the need for one of the OnePlus infamous online invites.

One Plus launch at The Dandy Lab, November 2015

With a queue stretching the length of Spitalfields Market, this level of buzz and exclusivity has become synonymous with the creators of the low-cost rival to the iPhone. Indeed the OnePlus One sold 1 million units between April and December 2014 when the company was less than a year old. In this age of easily-fuelled social media hysteria, exclusive, time-bound retail opportunities such as this hold the power to provide a startup with a 1.6 million pre-reservation list a mere 18 months after launching.

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The pace is astounding when you think about what’s possible today. Apple was founded on 1st April 1976. OnePlus on 16th December 2013. In less than two years OnePlus has achieved what Apple has strived for in 40 with staggering global demand; queues around the block; customers flying in from different countries to access 1-hour pop-up sales. In August the OnePlus 2 sold out of 30,000 units in 64 seconds in a surprise online sale.

Now that OnePlus has reached such success with their coveted e-commerce business, the brand wants to evolve their approach to become more than purely online sales. In an exclusive interview with We Are Pop Up, European Communications Manager Eric Zarshenas explains that For the OnePlus X they have partnered with fashion boutiques in key cities around the world so that fans can touch and experience the phone before they buy it – “people can look at pictures, watch a YouTube video, or read reviews, but nothing is the same as actually holding the phone.” 

“We are always looking for ways of getting our devices in people’s hands, so that they can truly experience our build quality.”

Eric Zarshenas, OnePlus European Communications Manager

One Plus launch at The Dandy Lab, November 2015

This widespread movement of e-commerce brands from online presence to bricks and mortar appearances comes as retail space increasingly becomes thought of as not just a ‘shop’, but a real world manifestation of social media. Just this week, founder of shoe company Toms, Blake Mycoskie, told the New York Times that he was over the word “store”. Instead, Toms ‘Outposts’ offer seating, free Wi-Fi and events like morning yoga classes and movie nights, creating a “lifestyle for the brand”. This reimagining of the retail experience was implemented at the OnePlus X London pop-up at The Dandy Lab – bringing people together in the real world for what was before a purely online experience.

One Plus launch at The Dandy Lab, November 2015

Julija Bainiaksina, co-founder of The Dandy Lab which hosted the OnePlus X London launch, tells us that people are now coming to shops like theirs to not only purchase products but also participate in events. “Here at The Dandy Lab we believe that this is the way forward, it’s time for a shop to become a social hub for brands and customers. The shop is effectively a physical social media space where we can create exciting experiences for our customers.” That’s why in-store they also offer an event space where they host different events and activities including a recent London Terrariums workshop and British wine tasting sessions. “This helps to create better relationships with the customers and encourage loyalty,” adds Bainiaksina.

One Plus launch at The Dandy Lab, November 2015

Zarshenas adds that “over the last 10 years the traditional retail industry has been disrupted by growing online shopping trends and social media. Brick and mortar shops are no longer just sales platforms. They have become media channels that act as showrooms and experience centres where customers can see and touch products, and then buy anytime, anywhere online.”

Images by Justine Trickett.

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What lies beneath: Reflections on behaviour under the head lease

Every year Britain’s property sector comes together to review the data behind commercial property leasing across the country. The data reveals trends and new behaviours and is crucial to understanding the shifting sands of property usage on Britain’s streets and what that means for business of all sizes. 

Now in it’s 17th year, the MSCI and Strutt & Parker’s UK Lease Event Review in partnership with British Property Federation took place in early November. We Are Pop Up’s COO Clara Maguire was thrilled to speak at the event. Here, Clara shares some of the key insights from the day and the data affecting brands, retailers and the property sector at large. 

The core lesson? Flexible leasing is a structural shift, and it’s here to stay.

Brands want shorter leases and more flexibility in where, and how, they engage consumers. A movement that was spurred by the recession caught fire with social media and has now become the norm. Large and small brands are building products and services in new ways.

Business financing options, innovation tools, and risk profiles have all changed. This means brands’ business and operating models are very different.

Sitting in a room with more than 100 property investors from leading institutions such as British Land and AXA, we reflected on both the opportunities and challenges of these shifts.

‘It will be those investors… with a focus on the underlying drivers of demand, who will succeed as the property cycle moves into its next phase’

Andy Martin – UK Lease Events Review – November 2015

Savvy property professionals know there is more to this than meets the eye. It’s not just the lease instrument that is shifting. In order to meet changing demand we need to overhaul our valuation models, risks profiles, and asset management approaches.

The new drivers of demand

Brands want shorter leases:

Screenshot 2015-11-20 13.36.35

Brands want to know they can get out of the lease if they need to:

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Brands will pay more for flexibility:

Screenshot 2015-11-20 13.38.25

The real, underlying drivers of demand

‘In the past year we have seen serviced office operators catapulted into the limelight… they themselves are signing leases of up to 20-years, this of course disguises the fact that the underlying demand for their services is from occupiers taking on much shorter commitments – something not picked up in the data’

Andy Martin – UK Lease Events Review – November 2015

This behaviour isn’t limited to office space. In recent years there has been an explosive growth in demand from brands to share retail space. In global retail cities where location is king, this is how brands access prime retail space.

We are seeing a whole generation of creative retail talent with an entirely different relationship to real estate than their predecessors. We Are Pop Up’s data shows, at granular detail, demand for a single clothes rail in a boutique in Greenwich that costs £9 a day, to a concession in Oxford Street for £300 a day, or on Manhattan’s Lower East Side for $200 a day. We call this behaviour ShopShare.

We can tell you about the nature, scale, and source of underlying demand. We can tell you how frequently brands book, where they book, what they pay. As a tech platform we can tell you what day of the week a particular concession, in a particular part of town, is most likely to book. Every touch-point from sign-up, to enquiry, to booking is captured.

If this analysis is omitted from the data collected by the UK Lease Events Review, we can help. 

The WeWork Effect

Currently valued at $15billion, WeWork’s value is being generated below the head lease.

Once they sign a 20-year lease in a prime location they are able to service underlying demand for fractional and flexible use of space.

At WeWork you can rent 1 to 10 person offices, dedicated desks, shared desks. The WeWork Commons means you can book a desk on a mobile app on a global basis. You can attend and host events. You can access the social network of 30,000+ creatives, and thousands of potential customers.

In this model WeWork act as network aggregators. They service a growing, underlying demand for fractional use of high value real estate, anchored by a social and globally connected community.   

The result? Networks in physical space.

Hidden and untapped value

A demand of a similar nature exists within retail. Shops on We Are Pop Up are listing small modules of their store and are generating thousands of pounds of revenue every month. Boutiques in Shoreditch make £20k renting rails and tables. Another of our shops tells us 50% of revenue is product sales, the other 50% – renting out space on We Are Pop Up.

These retailers cluster in high-value spaces. This makes them the biggest ‘owners’ of high value space and the smart ones know it. They too are acting as network aggregators selling fractional use of their space.

The result? A new role in the ecosystem. We call them Retail Curators.

A shifting business model for retail

A number of drivers are commoditising retail space.

Channels: e-commerce

Before e-commerce, brick and mortar was how you reached customers. Now brands have options. We see that landlords can’t push increasing rents in the same way anymore. The goal now is just to minimise vacancy. The shift is evident with stable vacancy rates and the majority of retailers either paying the same or lower rates.

Screenshot 2015-11-20 13.40.36

With rental uplift sacrificed for higher renewal, supply gets even more constrained. The mindset of minimising vacancy, rather than maximising utilisation is actively preventing future growth opportunities.

Screenshot 2015-11-20 13.42.16

Product sourcing: ShopShare

For many brands ShopShare now replaces trade-shows. Rather than showcase a product to retail buyers at a trade-show, brands buy ShopShare space and face the product directly to consumers, able to invite buyers to the space too. We Are Pop Up allows brands to access high-value space, but we also allow low-value space to approach brands relevant for their stores.

For the retailer, ShopShare de-risks product selection. There is now an alternative to buying large consignments and hoping you’ve got it right, or fronting money for sale and return.

This transforms getting new inventory and fresh in-store content, from a cost centre to a revenue line.

Roles: Retail Curators

Retailers are the biggest space owners, but they’re stale on storytelling. They are paying prime rents and being hit by e-commerce. The retail in itself isn’t necessarily profitable but they need to engage consumers in the real world and drive them back online. They need a physical presence on the high street, and they need a new way to compete for attention anchored in experiences. 

Brands have fresh product and they need channels to market it to consumers. To them ShopShare is social media space and they share that story widely across their networks. Having a presence in a physical space creates new media content. The brands drive the network movement through sharing this content online. The retailer takes advantage of this behavior to anchor the experience in real space – in their real space. This drives footfall, brand awareness, and ultimately sales.

The result, once again is networks in physical space.

It’s the same with The Permanent Pop Up and The Dandy Lab. It’s the same with historic Heal’s flagship store on Tottenham Court Road partnering with coworking space Forge & Co.

Value: Adjacent benefit

Possibly my favourite graph of the day presented by Stephanie McMahon, Head of Research at Strutt & Parker, shows the comparative uplift in asset value in Brixton ‘v’ Clapham post the development of Brixton Village Market.

Screenshot 2015-11-20 13.43.31

The market operator plays the role of aggregator. They offer micro-leases and build a new ‘anchor’ offer, based not on long leases, but on flexible ones. Consumers know there will be authentic and novel experiences and keep coming back for more. This drives footfall and ultimately pushes up the value of adjacent retail assets. The key thing here is the correlation between google hits and rising asset value.

New drivers of value

Taken together we are seeing a powerful set of drivers pointing us toward a new value proposition for commercial real estate. We have some work to do and some mindset shifts to make.

1/ We need to evolve our data models to include the underlying patterns of demand. This means exploring the real behavior shaping the future of commercial real estate that’s happening below the line of the head lease.

2/ Network Aggregators are benefiting from the underlying patterns of demand, inventing new ways to meet it based on fractional use overlaid with networks. They are creating new value and driving supply in a supply constrained market. Institutional investors can help scale this model and share in its benefits.

3/ The fundamental shift needed is to move from asset valuations to use-valuations. In a complicated real estate market where assets are over-leveraged or underpin pension policies, I recognise making this transition is a challenge. However, we do need to make it if we want the asset class to be productive and grow.

The opportunity costs are mounting for landowners, retailers, brands, which is having a knock-on effect at the simple level of job creation and economic growth. What is becoming increasingly apparent is that fewer and fewer benefit from trying to keep things the same. It’s time for a change. 

If you’d like to continue to the conversation over a coffee then contact me at clara@wearepopup.com

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Global Pop Stars. The week’s Top Pop Ups

Pop Stars goes stateside with a look at this season’s hottest pop-up picks from across the pond. Cast your eyes from L.A. to New York with launches from the past week as well as current pop-ups for the holiday period. Whether you’re reading this from New York or Notting Hill, discover beautiful design à la COS, a fun take on ubiquitous body ink from Tattly and inspiring mission-based brands at Impact Bazaar.

COS pop-up, L.A.

If ever there was a pinnable pop-up interior, this is it. Brooklyn firm Snarkitecture recently transformed an industrial space in Los Angeles for fashion brand COS with dusty pink steel cutouts and floor-to-ceiling mirrors. Ringing true with the brand’s minimal aesthetic and focus on strong silhouettes, the immersive environment provided a striking showcase for this year’s Autumn Winter collection. Read more about the pop-up from Dezeen.

Tattly Parlour, New York

Temporary tattoo gurus Tattly have opened their first ever temporary tattoo parlour inside The Invisible Dog Art Center in Brooklyn. The space includes over 100 Tattly designs for sale as well as a bonus “tattooing” application service by appointment. Those of you not convinced by the permanent nature of regular tattoos (or who just want to adorn yourself with their awesome designs) can go and get ‘sleeved up’ in surroundings reminiscent of a retro studio, complete with glass-gilded signage and vintage-inspired chairs.

Pop-In@Nordstrom x Opening Ceremony

Opening Ceremony alum and now vice president of Nordstrom’s creative projects, Olivia Kim has brought the two together for the latest installment of her ‘Pop-In Shop’ – Pop-In@Nordstrom x Opening Ceremony. Located at both Nordstrom locations and OC’s L.A. outpost on La Cienega Boulevard, the space was designed by industrial designer Max Lamb and offers a range of giftable goodies such as the Universal Isaac ‘Banana Girl’ Pot and the Opening Ceremony ‘Eye’ Cap. Preview the Pop-In with the in-store camera feed here.

Impact Bazaar, New York


In collaboration with Impact Hub, We Are Pop Up has created the Impact Bazaar Creative Retail Pop Up. The handmade store features mission-based brands from across Impact Hub’s national network and beyond, including EST WST Collective (seen above) and Fresh Words Market. Head to Impact Hub – 394 Broadway – for do-good holiday shopping, or shop online. The pop up is open Monday through Friday from 9am to 6pm until Christmas. You can also read more about this marketplace with a mission here.

Want to pop up at Impact Bazaar with your brand? Find the space listing here.


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Why we’ve launched the world’s first social marketplace for retailers and brands

At We Are Pop Up, we believe in freedom of expression through retail.

Until now, entrepreneurs have not been able to rent sections of retail spaces, even though that’s often all they need. In a recent post, we talked in more detail about this philosophy and how sharing is completely reshaping retail. WAPU was founded on a belief that the only way for the full spectrum of entrepreneurs to access retail is to democratise the process, create transparent pricing and direct communication between spaceowners and brands.

We’re pushing the forefront of a retail revolution that will see shared space become the dominant form of retail.

But retail space was just the beginning, and property transactions are one small piece of the creative retail journey. By connecting retail brands, We Are Pop Up creates a conversation ecosystem around real estate. Real estate is no longer just property; it’s a campfire around which entrepreneurs are redefining their neighborhoods. Today’s brands don’t just want square feet. They want the tools to build social capital, grow networks and create new business partnerships.

wapu collaborate

That’s why we’ve just announced a new feature – direct messaging between brands. With this move, We Are Pop Up becomes the world’s first social network for retailers. Leading the movement toward creative retail, brands and space owners can now meet not only to do property deals, but also to collaborate, share resources, and develop new ideas and consumer offers.

First we connected tenants and landlords, now we connect brands with spaces, other brands, and service providers and other supplies.

With each new feature, we make the world of retail property more open to innovation and opportunity.  We started with the world’s first online retail agreement.  Then we added ShopShare to enable brands and spaces to collaborate in any retail shop – vacant or not.

We Are Pop Up brands
Brand profiles on We Are Pop Up

In 2014, ShopShare captured the imagination of retailers in 20 countries – from London to NYC and beyond.  Brands started connecting with brands, and so in 2015, we launched brand pages, which gives every retail brand a beautiful billboard showcasing their products and social network reach.

And now, with brand to brand communication, we break down another barrier and enable true collaboration between brands.

Brand to brand messaging means brands can discover and connect. They can pool budgets to book larger spaces, grow their networks, and ultimately do more business. Thousands of small brands have used We Are Pop Up to create new retail businesses, and now this enables them to collaborate and take those new retail brands to the next level.

An appetite for communication that is open and instant powers the creative retail economy. With this launch, we invite brands and retailers to collaborate in ways not previously possible.

Nicholas Russell, CEO of We Are Pop Up

Creative retailers are collaborative by nature. In daily conversations with our customers, they told us they wanted to connect with other brands to create and remix concepts.  We Are Pop Up’s mission has always been bringing down the barriers by stripping out middlemen and connecting people with people. This is the next step on that mission.

Screenshot 2015-11-17 01.42.03

The possibilities for brand-to-brand messaging are endless, ultimately our goal is to put tools in the hands of space owners and retailers that make doing business frictionless.

Possible uses for brand messaging include:

Get inspiration
Share Resources
Pop up together
Ask Advice

Ultimately, it’s your tool for your business. We can’t wait to see what you will create now. Why not head over to We Are Pop Up and connect with brands today.

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Top 5 Friday fundraisers

If your pennies are burning a hole in your pocket and you feel like putting your money where your mouth is, check out the top five fundraising campaigns happening right now. Pledge a little help towards something you care about, be that the development of a premium menswear destination, a subscription for experimental gin flavours or an expanding platform for the voice of startup culture. Here are five worth your time (and cash) this weekend.


With eight successful pop-ups under his belt, Founder and Creative Director of BBSC, Daniel Peters, is now making the move from temporary stores to Covent Garden flagship. Best of British Shop Clothing brings to market the best emerging menswear designers from the UK. The Central London store on Henrietta Street will take this to the next level and become a creative destination for both menswear brands and international customers. As part of their Kickstarter campaign, BBSC is offering the opportunity for boutique menswear-related labels to be part of a curated emerging designer section in-store, providing support in the same way that BBSC was helped to start along the pop-up path.

Check it out.


Starting from this weekend, purveyors of boutique botanical beauty geo-fleur will be launching their Kickstarter campaign. They create beautiful geometric homewares, including indoor terrariums filled with cacti and succulents, leather, brass and copper hanging planters and angular wire candle holders. Want to be one of the first to find out what’s going on? Sign up to the newsletter here where you can also check out a sneak preview of what rewards they’ll be offering.

Find out more.



Gentlemen distillers Sipsmith launched six years ago and have since brought us exceptional Gin flavours with the likes of Truffle, Smoked Venison and Mince Pie. In the name of continuing their restless experimentation and finding a way to share the creations with their loyal customers, they have launched a campaign on Indiegogo for ‘A Sipsmith Sipping Service’. Every three months they will select the four best gins trialled that season and send them to subscribing members. See their campaign for the perks and what a membership with ‘The Worshipful Company of Sipsmiths’ will entail.

See what’s on offer.


Feel like flexing your coding skills? Tingbot has created a Kickstarter campaign with the aim of transforming Raspberry Pi into something fun, opening it up to anyone who wants to experience the fun and joy of being creative with technology. Whether you’re new to code or an experienced developer, this internet-connected product with custom hardware and software means you can make fun things, get coding and share amazing projects. Check out the campaign to see examples of what you can create (including spying on your favourite astronaut).

Take a look.


A regular on the We Are Pop Up HQ coffee table, Courier is a quarterly London-base publication covering startup culture and stories of modern business. With their Seedr campaign they aim to intensify their reach by taking the print product to other main cities around the world and develop some exciting new digital products. If you wait with baited breath each time their copies become available at the 300 outlets across London’s creative scene, this might be the campaign for you.

Check out their Seedr.


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A Marketplace With A Mission: Impact Bazaar’s Tribeca Holiday Pop Up

We believe in freedom of expression through retail. This means erasing barriers to entry and rethinking traditional norms. In collaboration with Impact Hub, we’ve created the Impact Bazaar Creative Retail Pop Up. The handmade store features mission-based brands from across Impact Hub’s national network and beyond. These social entrepreneurs create products with a purpose that support the development of economic communities across the world. At the Creative Retail Pop Up, 100% of sales go to the brands. To check out who we’re featuring, come by Impact Hub – 394 Broadway – for do-good holiday shopping, or shop online. The pop up is open Monday through Friday from 9am to 6pm until Christmas. 

Taaluma Totes

Taaluma Totes

“Taaluma Totes are travel backpacks that Carry a Country. Backpack fabrics are sourced from countries like Thailand, Mali and Guatemala, and 20% of profits fund microloans to local farmers and small businesses. The totes are made in Virginia by a collaborative team of top-notch seamstresses and adults with disabilities. #CarryaCountry when you pick up one of these bags.” Start a conversation with Alley at Taaluma Totes here.

Fresh Words Market

Fresh Words Market

“Fresh Words Market is original, modern art focused on positive messaging to inspire adults and children alike. It is also a fundraising tool for causes that help make people’s lives better. For every print sold, we donate a portion of proceeds to verified worldwide nonprofit partners. worldwide. Currently, FWM is donating $3 of every purchase to the International Rescue Committee, a highly-ranked nonprofit that delivers lifesaving care to people fleeing conflict and natural disaster.” Start a conversation with Odeen at Fresh Words Market here.

TrySome Foods


“The price of responsibly-made products forces more than 50% of the US to buy undesirable products that don’t match their values. TrySome is here to change that. We are a free marketplace that builds a community for consumers and manufacturers by connecting them through the exchange of data, feedback and products. In exchange for feedback, you get to try new foods. If you like them, you can buy at wholesale prices.” Start a conversation with Rune at TrySome here.



“ten86 is an online boutique offering brooklyn inspired luxury for the worldly woman all from the comfort of your own home. We look to local brands as well as celebrated favorites to handpick treasures that inspire the women in our lives. Our highly curated collection includes jewelry, beauty products, paper goods and perfect little somethings for the ones you love—including yourself!” Start a conversation with Zoe at ten86 here.

Beru Kids

Beru Kids

“Beru is a children’s social-impact clothing brand made in LA for your wild, independent child. We make our clothes locally at the factory of a close partner and friend. Beru Kids clothes are made from deadstock materials in limited quantities. We give a percentage of profits back to children’s education and extracurricular activities in East Africa.” Start a conversation with Sofia at Beru Kids here.



“Teysha creates custom boots and shoes handmade in Guatemala. They are ethically made, handcrafted, and custom-designed by you! All of our textiles are sourced directly from communities throughout Guatemala; each village has their traditional designs and stories by every individual craftswoman.” Start a conversation with Sophie at Teysha here.

Estrella De Mar

Estrella De Mar

“Our mission is to empower our artisan partners and preserve ancient Mayan textile traditions. Artisan activity is the second largest employer in the developing world. We believe the immense potential of this sector to create positive change has gone largely untapped, and we want to change that. We chose worker-owned women’s weaving cooperatives and small family businesses to be our producers because they share our commitment to ethical, sustainable production practices and high-quality results.” Start a conversation with Emily at Estrella De Mar here.

Vega Coffee

Vega Coffee

“When we started Vega Coffee, we had a world of questions to answer. Everything from ‘How do we make it all work?’ to ‘What’s for lunch?’ As a small team of three, the one thing that we’ve never questioned is why we’re here. Everyone at Vega Coffee wants to change the world by bringing farmers and coffee lovers together to create a more equitable and fulfilling coffee experience. Whether our daily impact is measured in lines of code or pounds of green beans roasted, everything we do is in service of our mission.” Start a conversation with Will at Vega Coffee here.

Slick Chicks

Slick Chicks

“Our hook-and eye fastener system lets any woman seamlessly transition in and out of her undies without any fuss or unwanted attention. You just never know when you might need to do a superhero-style quick change. And with breathable fibers and moisture-wicking, antimicrobial fabric, Slick Chicks keeps you feeling fresh all day long. More than anything our brand is a confidence creator.” Start a conversation with Helya at Slick Chicks here.

EST WST Collective

EST WST Collective

“We’re a brother-sister team who started EST WST Collective out of the understanding that each of our actions has an effect on the planet and it’s population. We recognize the potential for positive impact and envision a sustainable brand that connects consumers to artists and their culture through design. Through EST WST Collective, we support the balance of preservation and modernization. We believe there can be progress without the compensation of culture. So join us as we work for equality, creativity and authenticity in the developing world.” Start a conversation with Jhana at EST WST Collective here.

Market Colors

Market Colors

“Market Colors was started because I believe where we shop can make a difference. It was founded to make a lasting impact for families throughout Africa. We collaborate with these craftsmen to create products that we know you will love. It would be a disservice to not tell the world about the craftsmen’s amazing work.” Start a conversation with Robyn at Market Colors here.

Kamla NYC

Kamla Kids

“Kamla is a line for globetoddlers ages six months to six years. We re-imagine traditional textiles for the hip, international and  socially conscious consumer. We hope to help preserve textile traditions around the world and give consumers a way to incorporate a global aesthetic into everyday wear for their children. Our imagery is of real girls, from all over the world, showing that the world really is a small place for this next generation!”

Catrinka Project


“Catrinka is an ethical fashion accessories label that invests in women and girls. We partner with women artisan groups in ten countries, and for each bag sold, Catrinka provides a week or more of education and mentoring for adolescent girls on the margin, so that they have the tools to take charge of their own future. All proceeds support the Catrinka Girls Project education and life skills mentoring program in Guatemala.” Start a conversation with Amisha at Kamla NYC and Catrinka here.



“We curate designers from all around the globe and create shoppable fashion stories revolving around our finds. Inspired by the street style of emerging cities like Mumbai, Dubai, Seoul and São Paulo, WESTxEAST reflects the effect of globalization on people with strong cultural identity. This aesthetic takes the traditional and merges it with the modern. It is a fusion of cultures, representing the shrinking of borders between people and reflecting in wardrobes.” Start a conversation with Tania at WESTxEAST here.


Market Gravity Corporate Entrepreneur Awards nominate WAPU for best new product or service

Wednesday, We Are Pop Up joins Barclays, Hive, DriveNow and Funding Circle as nominees for Market Gravity’s Corporate Entrepreneur Awards. We don’t spend much time thinking about awards, but being recognised for best new product and service gives us a reason for pause. We’ll be joining more than 400 of Europe’s most creative, disruptive and entrepreneurial business leaders at this year’s Market Gravity Corporate Entrepreneur Awards – the biggest yet – to enjoy a night celebrating innovation in business.

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The innovation for which We Are Pop Up has been recognised? Fully automated real-estate transactions. This sophisticated engine sits on the back-end of the wearepopup.com website and powers every single booking between a space and brand. For the first time, brands and spaces can not only discover each other and connect directly, they can also pay and have legal protection as-standard, all included seamlessly in the process. Instead of 10-year leases, we’ve enabled 10-day leases. Or, ten-hour leases. Or a ten hour lease shared with ten brands.

“The acceleration of technology and digitisation has enabled a step change in a company’s ability to deliver innovations at a faster pace than ever before.” Market Gravity.

Funding Circle is a peer-to-peer lending service which allows savers to lend money directly to small and medium sized businesses.

Renting a retail space could take weeks to transact and from the outside, retail property deals looked like a complex web of relationships built on exclusivity clauses and long-term contracts. Working collaboratively with leading real estate legal practice Hogan Lovells LLP, we standardised and digitised the property contract and created the world’s first fully automated commercial property transactions.

DriveNow is a joint venture between BMW and Sixt that provides carsharing services in several cities in Europe and North America.

Our innovation connects brands directly with spaces, cutting out the middleman and all of the paperwork. Spaces set their own prices and terms. They rent for a day or a year. They can rent a full building, or just a shelf within their shop (an increasingly popular option under We Are Pop Up’s ShopShare) They review, accept, and decline brand requests on mobile phones.

Our rental agreement protects our customers’ bookings. It works by taking the information they provide us and auto-populating the agreement. Both the space or brand’s listing and any direct messages between them form an annex to the rental agreement.

The Hive Active Heating Thermostat and App let you control your heating and hot water from your smartphone, tablet or laptop.

People are literally building businesses on top of the We Are Pop Up platform. As a result, we have over 21,500 brands registered with We Are Pop Up, booking short term retail space for anything from a day to 6 months or more.

We’ve brought down the time it takes to book a retail space too – the record so far has been a 7 minute deal: A brand contacted one of London’s most popular fashion boutiques at 9:55AM and at 10:02AM had booked to pop up.

The Barclays Accelerator powered by Techstars is a three month intensive FinTech startup programme.

Brands and spaces can book 24/7 at times that suit them. 32% of brands and spaces book outside of office hours. Removing the contract negotiation totally changed the nature of landlord / tenant interactions – so much so that we changed our vocabulary from “tenants” and “landlords” to “brands” and “space owners” to reflect the people using our platform.

It turns out, by removing agents, lawyers, and contracts, not only did we remove delays and costs associated, we also changed the inherent nature of the interaction from adversarial to collaborative. And we’re only just getting started.

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