europe Archives -

Workshops, expert clinics and networking events are among the features at IRX (InternetRetailing Expo) designed to give delegates a valuable insight into the latest ideas in eCommerce and fulfilment.

The practical workshops offer retail professionals the chance to discover more about the latest technologies and how they can be used more effectively to drive sales. Amazon Shipping, Experian, Royal Mail, Ingenico, Klevu and Visualsoft are among the organisations delivering these training-focused sessions covering topics such as acquisition and retention strategies, realtime personalisation and brand loyalty through customer experience, affiliate marketing and customer experience.

Expert clinics

For visitors who need help with a specific issue, the Expert Clinics offer the perfect opportunity to speak one to one with an expert and gain personal advice. Specialists in PPC, sustainable packaging, personalisation, payments, reviews and online reputation will be available to discuss specific challenges in free 30-minute consultations. Retailers can sit down with a seasoned expert and gain advice on topics such as payments for today’s consumer; maximising ROI in eCommerce & digital marketing through personalisation; improving the performance of Google PPC; smart, sustainable and automated packaging and improving reviews & online reputation. These individual consultations are expected to be popular and can be booked in advance here.

Latest industry developments explored in conference

Each year IRX looks closely at industry trends to ensure the latest developments are reflected in the conference. The comprehensive conference will bring to life topical issues such as customer loyalty, data, final mile and fulfilment through fascinating case studies and real life examples. Keynote sessions will host fast growth retailers who have customer experience at the heart of what they do.

This year the programme has a particular focus on Customer Experience and Sustainability with presentations including Building sustainability into your marketing strategy: turning values into profit by Alicia Taylor, Co-Founder – Gather & See and Peter Andrews, Head of Sustainability Policy – The British Retail Consortium.

Personalised show content

Visitors can match their business requirements to relevant conference session and exhibitors with the new Event App. Not only will all the information about the 150 plus exhibitors, the conference sessions, workshops and Expert Clinics be easily available, the App will help visitors by advising which exhibitors match their areas of interest.

Visitors can relax and network with other retail professionals at Networking drinks at the end of the first day. Open to exhibitors and visitors, this is a great opportunity to build peer-to -peer connections in a relaxed environment.

Stuart Barker, Portfolio Director for IRX, says: “When it comes to doing business, there’s no substitute to meeting face to face. IRX offers many valuable opportunities to meet other retailers and industry experts and discuss business needs.”

Retailers looking to improve their online sales in 2020 and beyond should visit IRX, incorporating eDX, on 1 & 2 April 2020 at the NEC, Birmingham. It’s free to register at internetretailingexpo.com

The new innovative retail concept has debuted in the Swedish city of Gothenburg earlier this year. FÖMO, short for “fear of missing out”, a new shopping experience in Mölndal Galleria, is as a physical lifestyle magazine, which provides a platform for brands to use it as a gateway into Sweden.

Similar to a micro-department store, it features anything and everything from clothing, accessories, footwear, jewellery, home decor, art and handcrafted goods. The difference, however, is that it’s not a typical store, it is anything but. It is an event focused destination for brand activation and for entrepreneurs to use the space to create a different type of experience. Its main focus is the ever-changing offer, with brands having a limited time to showcase their products or service, meaning that every time customers visit the store they will see, smell or taste something new.

‘The FÖMO concept can be considered the WeWork of retail. It offers convenience and a wow factor by providing limited editions and space as a service,” says Ilona Taillade, CEO of BrandSpots, and founder of the FÖMO concept.

So what does it mean for retailers?
FÖMO is breaking down the barriers for international brands to enter a new market and provides Retail As A Service (RAAS). It is practically risk-free for the retailer and provides the environment to test and launch new products or services. It is a place where retailers can engage with the customer to showcase and showroom their products. Brands are able to book space in the store through the We Are Pop Up online platform.

“There are many international brands that want to enter the Swedish market, but don’t want to make a half a million investment without testing the waters. With FÖMO it’s a flagship pop-up store where brands get the chance to test the market without the risks,” says Ilona Taillade, founder of FÖMO.

‘FOMO want to enrich the shopping experience in a way that feels exciting and innovative. Its urban location in Gothenburg and modern design makes Mölndal Galleria a suitable setting for brands to maximise brand awareness and activation,” says Magnus Bergman, Property Development Director at Citycon Mölndal Galleria.

Want to join FÖMO? Contact the FÖMO team!

Register your interest here

Tag: europe

One to one expert consultation and engaging workshops to feature at IRX