A pop-up shop is temporary retail space used by one or multiple brands (shop share) to test new concepts, formats and markets in an innovative and original way without heavy investment.
Pop-up shops, by their ephemeral nature, encourage purchases through the FOMO (fear of missing out) effect. It is also now part of a strategy used by bigger brands to test a market or try new concepts. For pure play retailers it can directly connect them with their customers in order to engage or provide relevant research information and greater brand awareness.
The short-term retail concept is changing the traditional ways we shop.
Pop-up shops have become increasingly common as brands and retailers look to create new ways to heighten the brick and mortar arm of their operations. With the current demand for new retail concepts the property market is becoming more flexible through the use of technology, which enables brands to connect to landlords much faster than ever before and enable them to try short-term rents which is something that only started to happen in the last decade and is starting to go mainstream.
We Are Pop Up has created an easy process for brands to find and test spaces and for landlords to find tenants. It is the world’s largest network of retailers, landlords and brands collaborating on creative retail experiences through one platform. Known as the airbnb of retail, it is a booking platform for short-term retail spaces. Brands can also collaborate with each other to create retail experiences through brand-to-brand messaging and ShopShare.
Regardless of how successful a brand is online, nothing can replace the physical experience coupled with human interaction; pop-ups are here to stay and ultimately it will become a movement which will change the way retailers and property owners consider space, making it easier for businesses to utilise vacant spaces and create concepts never seen before.
Since 2002, Reed Space has pioneered the concept store idea that staff should be more than stockists. Instead, Reed Space’s team are curators who express their tastes through the styles they put on the floor. The result is a retail and design empire that’s led to collaborations with everyone from John Mayer to Shepard Fairey, HBO and PacSun. In-store and online, Reed Space curates hundreds of brands – like Native Shoes, Stussy, Moon Collective, and, of course, Founder Jeff Staple’s Staple Pigeon.
Starting this month, you can now join Reed Space for a day, a week, a month. We Are Pop Up and Reed Space are collaborating to provide ShopShare opportunities to brands in NYC and beyond. Not only is there space for your fresh designs and product launches, but Reed Space’s Gallery Wall is a home for art and photography too. Check out the Reed Space and share a shop with the team that invented Lower East Side creative culture. Pop Up Listing + Gallery Listing.
Coast By Coast — a repurposed 1972 VW van turned bus-tique — is popping up this Friday October 23rd to Sunday October 25th, 11am-7pm, at South Street Seaport to kick off its cross-country road trip. The van, founded by former Stylesight Editor Jordana Longo and former Victoria’s Secret Buyer Kristen Cleary, is a lifestyle shop inspired by the nomadic nature of the swim, surf and coastal culture. Aboard the bus find Kore Swim, Tori Praver Swimwear, Jill Platner jewelry, Earth Tu Face’s old world botanicals as well as Proper Assembly, Indego Africa and maps by Archie’s Press. Prices range from $10 – $300.
Coast by Coast garnered a cult following this summer from doing events at Montauk Beach House, Donna Karan’s Urban Zen in Sag Harbor, McCarren Pool in Williamsburg and in the Rockaways. The Coast by Coast pop up is in collaboration with We Are Pop Up, the London-born creative retail platform who launched in New York City last week, as well as Pop Up Mob and Seaport Studios. We Are Pop Up is spearheading the creative retail movement in London and New York by connecting brands with the most innovative storeowners. Include storeowners who ride the open road. Brands can rent sections of stores starting at $20 per day, bring down the barrier to entry and making getting into retail as easy as starting a Website. Check out more New York City spaces.
Tori Pravner Swimwear
Earth Tu Face