FÖMO, the physical lifestyle magazine debuts in Gothenburg

The new innovative retail concept has debuted in the Swedish city of Gothenburg earlier this year. FÖMO, short for “fear of missing out”, a new shopping experience in Mölndal Galleria, is as a physical lifestyle magazine, which provides a platform for brands to use it as a gateway into Sweden.

Similar to a micro-department store, it features anything and everything from clothing, accessories, footwear, jewellery, home decor, art and handcrafted goods. The difference, however, is that it’s not a typical store, it is anything but. It is an event focused destination for brand activation and for entrepreneurs to use the space to create a different type of experience. Its main focus is the ever-changing offer, with brands having a limited time to showcase their products or service, meaning that every time customers visit the store they will see, smell or taste something new.

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‘The FÖMO concept can be considered the WeWork of retail. It offers convenience and a wow factor by providing limited editions and space as a service,” says Ilona Taillade, CEO of BrandSpots, and founder of the FÖMO concept.

So what does it mean for retailers?
FÖMO is breaking down the barriers for international brands to enter a new market and provides Retail As A Service (RAAS). It is practically risk-free for the retailer and provides the environment to test and launch new products or services. It is a place where retailers can engage with the customer to showcase and showroom their products. Brands are able to book space in the store through the We Are Pop Up online platform.

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“There are many international brands that want to enter the Swedish market, but don’t want to make a half a million investment without testing the waters. With FÖMO it’s a flagship pop-up store where brands get the chance to test the market without the risks,” says Ilona Taillade, founder of FÖMO.

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‘FOMO want to enrich the shopping experience in a way that feels exciting and innovative. Its urban location in Gothenburg and modern design makes Mölndal Galleria a suitable setting for brands to maximise brand awareness and activation,” says Magnus Bergman, Property Development Director at Citycon Mölndal Galleria.

Want to join FÖMO? Contact the FÖMO team!

Register your interest here

One fifth of Brits would use a robot gift generator to choose the right Valentine’s gift

It’s Valentine’s Day, and if you’ve been stressing about what to buy your other half, the results of the latest survey from the folks at InternetRetailing EXPO, Europe’s leading event for digital and multichannel retail (21st-22rd March 2018, NEC), may be of interest to you.

To help celebrate, it’s pre-released a couple of statistics from its upcoming Future of Shopping survey, which asked 2000 UK consumers a range of questions about their experience of and attitudes towards online v in-store shopping habits. One of the areas studied was artificial intelligence and its potential future role in easing the stress of gift selection.

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The results showed that overall 37% of people found it stressful choosing gifts online for loved ones. More women (43%) found it stressful than men (34%). Overall 31% were baffled by the amount of choice online, 21% put off by the hassle of delivery and 14% by having to buy in advance.

In fact, it appears choosing the right gift is so stressful that 13% of men would use an artificial intelligence–powered gift generator, which analysed the online profile of the person they were buying for, if it were available. Only 8% of women would consider this…

When asked about specific occasions that they would use an AI automatic gift generator 19% would consider using it for Valentine’s gifts!

For further information and to register free for InternetRetailing EXPO and eDelivery EXPO, please visit internetretailingexpo.com. Get involved on Twitter by following @etailexpo and with the hashtags #IRX18 #EDX18.

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We are thrilled to be involved too, and would love to see you on the day. To attend or find out more, all the details are here.