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One to one expert consultation and engaging workshops to feature at IRX

Workshops, expert clinics and networking events are among the features at IRX (InternetRetailing Expo) designed to give delegates a valuable insight into the latest ideas in eCommerce and fulfilment.

The practical workshops offer retail professionals the chance to discover more about the latest technologies and how they can be used more effectively to drive sales. Amazon Shipping, Experian, Royal Mail, Ingenico, Klevu and Visualsoft are among the organisations delivering these training-focused sessions covering topics such as acquisition and retention strategies, realtime personalisation and brand loyalty through customer experience, affiliate marketing and customer experience.

Expert clinics

For visitors who need help with a specific issue, the Expert Clinics offer the perfect opportunity to speak one to one with an expert and gain personal advice. Specialists in PPC, sustainable packaging, personalisation, payments, reviews and online reputation will be available to discuss specific challenges in free 30-minute consultations. Retailers can sit down with a seasoned expert and gain advice on topics such as payments for today’s consumer; maximising ROI in eCommerce & digital marketing through personalisation; improving the performance of Google PPC; smart, sustainable and automated packaging and improving reviews & online reputation. These individual consultations are expected to be popular and can be booked in advance here.

Latest industry developments explored in conference

Each year IRX looks closely at industry trends to ensure the latest developments are reflected in the conference. The comprehensive conference will bring to life topical issues such as customer loyalty, data, final mile and fulfilment through fascinating case studies and real life examples. Keynote sessions will host fast growth retailers who have customer experience at the heart of what they do.

This year the programme has a particular focus on Customer Experience and Sustainability with presentations including Building sustainability into your marketing strategy: turning values into profit by Alicia Taylor, Co-Founder – Gather & See and Peter Andrews, Head of Sustainability Policy – The British Retail Consortium.

Personalised show content

Visitors can match their business requirements to relevant conference session and exhibitors with the new Event App. Not only will all the information about the 150 plus exhibitors, the conference sessions, workshops and Expert Clinics be easily available, the App will help visitors by advising which exhibitors match their areas of interest.

Visitors can relax and network with other retail professionals at Networking drinks at the end of the first day. Open to exhibitors and visitors, this is a great opportunity to build peer-to -peer connections in a relaxed environment.

Stuart Barker, Portfolio Director for IRX, says: “When it comes to doing business, there’s no substitute to meeting face to face. IRX offers many valuable opportunities to meet other retailers and industry experts and discuss business needs.”

Retailers looking to improve their online sales in 2020 and beyond should visit IRX, incorporating eDX, on 1 & 2 April 2020 at the NEC, Birmingham. It’s free to register at internetretailingexpo.com

Prospering with pop-up stores

During fashion week in London’s Soho district this past February, Lego opened a pop-up store with nothing in it. Well, nothing except for a pedestal displaying a QR code. When visitors scanned the “Snapcode,” linked to Snapchat, their phones displayed an augmented reality-enabled fashion boutique where they could interact with arcade games, a DJ and a bouncer. They also could view an exclusive limited-edition apparel collection, available for purchase through the social media site’s “Shop Now” feature.

Pop-up concepts like this are becoming essential in retail, where consumers’ insatiable desire for the new and different requires constant testing and experimentation. Pop-ups lend an air of exclusivity, an of-the-moment excitement and Instagram worthiness that generates top-of-mind brand buzz in crowded markets. Their success has driven the pop-up industry to approximately $10 billion in sales, according to PopUp Republic.

Retailers create pop-ups for a variety of reasons, and their run times vary from just a few days to months or more. Common purposes include the desire to:

Explore potential new markets; Goop recently opened a London pop-up for this purpose.
Test new products/concepts/services and experiment, such as Wrangler trying out a new global high-end line in London.
Try out brick-and-mortar, for e-Commerce-only retailers.
Attract a new customer base, such as House of Fraser’s recent pop-up.
Promote the brand.
Engage directly with customers, especially for brands that sell primarily through retailers. Superdruginvited social media influencers to select the products for its ethical makeup-only pop-up.
Study and learn from customers.
Tie in to holidays or events, such as Waterstones’ International Woman’s Day pop-up featuring only female authors.
Take advantage of an opportunistic lease in a prime location.
Serve as a click-and-collect/BOPIS location, as Zara did at Westfield Stratford in east London.

Some pop-ups run their course and close down, but retailers have also adopted pop-up only business models — generating excitement by temporarily setting up shop at locations suggested by their social media following, for example — or moved on from the pop-up concept to full brick-and-mortar sites, as Amazon is now doing in the U.S.

Cloud-based platforms are well-suited for retailers operating pop-ups because they give the new location instant access to the software needed to run the store without anyone needing to install and configure devices on site.

“Pop-ups are a physical media channel much like the Internet, TV and radio, and can be used as a tool to tell a brand’s story,” said Leon Goldwater, Chief Executive Officer of We Are Pop Up, a firm that helps businesses book pop-up spaces and ShopShares in Europe.

“Many brands and retailers have realised the impact of using physical locations as experiential concepts and that they are essential to activate and keep customers engaged. The pop-up needs to be seen as part of the brand’s marketing strategy and as a great way to test out new concepts, ideas and formats.”

Written by: Andrew Gaffney

Nine simple ways retailers can prepare their store for Spring/Summer 2019

With the Christmas trading period over, retailers are redefining their strategy which should reflect new trends, concepts, and their new merchandise. There is not a second chance to make a first impression, therefore storefront windows and interior design are a vital part in ensuring effective visual merchandising and store presentation. The season kicks off with Valentine’s Day followed by Mother’s Day and for many retailers, these events are just as important as the run-up to Christmas. To help prepare the store for Spring/Summer 2019, we explore nine ways retailers can prepare the store for Spring/Summer 2019:

A Journey of Discovery

Embrace the seasons, reinvent traditional themes, create excitement and add some retail theatre. Attract customers by offering quality products, as well as exceptional service provided by your experienced and professional sales team and the overall store presentation. With the ever-increasing popularity of online shopping, retailers need to create a novelty, a sense of attractiveness to entice customers back to the High Street and into their stores. Customers need to feel that shopping in your particular store is a pleasurable experience. There needs to be a sense of excitement with the range of merchandise on offer and how it is presented. The merchandise needs to be presented in a way that enhances its qualities and increasing its desirability, making it an instant “must have”. To lure them into the store there must be a sense of urgency, event or something that creates that fear of missing out (FOMO).

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Trends for Spring / Summer 2019

This is an exciting time of the year to seek out and source the trends for 2019. Integrating new themes and reflecting seasonal trends in changing your colour palette are just of the key areas to look into. Across every kind of store, this year’s fixture trends are enhancing the experience through mobility and modularity. For ABC, this comes in the form of flexible fixtures and the flow from brand to brand. Hogan draws on a sculptural interpretation of movement for its design, while Fly Pony incorporates fixtures as props to support the brand story. In all instances, it’s a blend of immersion and in-store experience. However, it’s done – from shape-shifting shelving to the future’s AR display cases – fixtures are driving the change.

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The launch of the Spring Trade Fairs

This year kicks off with the launch of the various Trade Fairs in London, Birmingham, Paris and Frankfurt. Pure London, Maison Objet, Ambient, Top Drawer are just a few of the key events you don’t want to miss out on. Whether you are a fashion, home or gift retailer, this is an ideal time to visit the fairs, review the new trends and purchase the right merchandise for your store.

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Create a 2019 Marketing & Visual Merchandising Calendar

To ensure the implementation of your strategy create a calendar that will help you and your staff to be up-to-date with what events are planned for the store. The calendar will help with planning, budgets, sourcing new merchandise, signage. It might also help to track your progress.

Your Store Layout

Re-plan your store by moving fixtures to create a fresh layout. Consider zoning and categorizing areas to give your store a new look. Even the smallest of changes can make a big difference, inviting your customers to rediscover the merchandise.

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Watching paint dry?

Refresh your store by giving it a fresh coat of paint. Colour makes a strong statement, particularly if you are creating a feature wall with either paint or wallpaper. This will be very eye-catching to the customer. You now have a new setting for some great merchandise that you have bought from the trade fairs.

New fixtures

If your budget permits, consider sourcing new fixtures. These could be ready-made from a supplier or bespoke to your specifications. Use your imagination to create an inviting layout but most importantly ensure that the fixtures are stable and can be used for a variety of merchandise. To allow for product shift and brand evolution, designers built-in flexibility and mobility by using a system of modular fixtures. In the jewellery department, for example, fixtures can be reconfigured into different shapes as needed. In the cosmetics department – a section that’s notoriously heavy on brands – flow is paramount. Fluidity and clarity can be maintained throughout the store, via glass cases and scaffolding-style product displays that allow shoppers to open sightlines.

Geometric archway fixtures provide a magazine-like backdrop for selfies, while constantly changing windows are part of the journey from online to in store. In the kid’s section, fixtures like peg walls and cut out trees have a pop-up book look that’s interactive and engaging. In the pipeline for future in-store elements are digital displays that integrate virtual reality (VR) with physical products.

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Adapt your current fixtures.

If the budget is tight, consider giving a new look to existing fixtures. You could simply repaint them to give them a new lease of life. This will be an inexpensive way to freshen up and give your store a quick make-over!

Create focal points around the store

Create focal points around your store. This will allow you to guide your customers’ journey as they browse the store. These sites can be just a display but if possible use this site for merchandise. These sites are perfect as promotional area, or event space.

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Use the services of a professional Visual Merchandiser

You might be quite surprised to find out how inexpensive it is to hire a visual merchandiser. They will be able to advise on you on store layout, window concepts, product presentation and they will be able to create VM Guidelines to help train your staff. VM is not always about being creative, it is about being commercially minded to help you push specific product in your store.

Written by: Iain Kimmins

For more information, please see:

Creative Download

FÖMO Store, the physical lifestyle magazine debuts in Gothenburg

The new innovative retail concept has debuted in the Swedish city of Gothenburg earlier this year. FÖMO, short for “fear of missing out”, a new shopping experience in Mölndal Galleria, is as a physical lifestyle magazine, which provides a platform for brands to use it as a gateway into Sweden.

Similar to a micro-department store, it features anything and everything from clothing, accessories, footwear, jewellery, home decor, art and handcrafted goods. The difference, however, is that it’s not a typical store, it is anything but. It is an event focused destination for brand activation and for entrepreneurs to use the space to create a different type of experience. Its main focus is the ever-changing offer, with brands having a limited time to showcase their products or service, meaning that every time customers visit the store they will see, smell or taste something new.

‘The FÖMO concept can be considered the WeWork of retail. It offers convenience and a wow factor by providing limited editions and space as a service,” says Ilona Taillade, CEO of BrandSpots, and founder of the FÖMO concept.

So what does it mean for retailers?
FÖMO is breaking down the barriers for international brands to enter a new market and provides Retail As A Service (RAAS). It is practically risk-free for the retailer and provides the environment to test and launch new products or services. It is a place where retailers can engage with the customer to showcase and showroom their products. Brands are able to book space in the store through the We Are Pop Up online platform.

“There are many international brands that want to enter the Swedish market, but don’t want to make a half a million investment without testing the waters. With FÖMO it’s a flagship pop-up store where brands get the chance to test the market without the risks,” says Ilona Taillade, founder of FÖMO.

‘FOMO want to enrich the shopping experience in a way that feels exciting and innovative. Its urban location in Gothenburg and modern design makes Mölndal Galleria a suitable setting for brands to maximise brand awareness and activation,” says Magnus Bergman, Property Development Director at Citycon Mölndal Galleria.

Want to join FÖMO? Contact the FÖMO team!

Register your interest here

One fifth of Brits would use a robot gift generator to choose the right Valentine’s gift

It’s Valentine’s Day, and if you’ve been stressing about what to buy your other half, the results of the latest survey from the folks at InternetRetailing EXPO, Europe’s leading event for digital and multichannel retail (21^st-22^rd March 2018, NEC), may be of interest to you.

To help celebrate, it’s pre-released a couple of statistics from its upcoming Future of Shopping survey, which asked 2000 UK consumers a range of questions about their experience of and attitudes towards online v in-store shopping habits. One of the areas studied was artificial intelligence and its potential future role in easing the stress of gift selection.

The results showed that overall 37% of people found it stressful choosing gifts online for loved ones. More women (43%) found it stressful than men (34%). Overall 31% were baffled by the amount of choice online, 21% put off by the hassle of delivery and 14% by having to buy in advance.

In fact, it appears choosing the right gift is so stressful that 13% of men would use an artificial intelligence–powered gift generator, which analysed the online profile of the person they were buying for, if it were available. Only 8% of women would consider this…

When asked about specific occasions that they would use an AI automatic gift generator 19% would consider using it for Valentine’s gifts!

For further information and to register free for InternetRetailing EXPO and eDelivery EXPO, please visit internetretailingexpo.com. Get involved on Twitter by following @etailexpo and with the hashtags #IRX18 #EDX18.

We are thrilled to be involved too, and would love to see you on the day. To attend or find out more, all the details are here.

What is a pop-up shop?

A pop-up shop is temporary retail space used by one or multiple brands (shop share) to test new concepts, formats and markets in an innovative and original way without heavy investment.

Pop-up shops, by their ephemeral nature, encourage purchases through the FOMO (fear of missing out) effect. It is also now part of a strategy used by bigger brands to test a market or try new concepts. For pure play retailers it can directly connect them with their customers in order to engage or provide relevant research information and greater brand awareness.

The short-term retail concept is changing the traditional ways we shop.
Pop-up shops have become increasingly common as brands and retailers look to create new ways to heighten the brick and mortar arm of their operations. With the current demand for new retail concepts the property market is becoming more flexible through the use of technology, which enables brands to connect to landlords much faster than ever before and enable them to try short-term rents which is something that only started to happen in the last decade and is starting to go mainstream.

We Are Pop Up has created an easy process for brands to find and test spaces and for landlords to find tenants. It is the world’s largest network of retailers, landlords and brands collaborating on creative retail experiences through one platform. Known as the airbnb of retail, it is a booking platform for short-term retail spaces. Brands can also collaborate with each other to create retail experiences through brand-to-brand messaging and ShopShare.

Regardless of how successful a brand is online, nothing can replace the physical experience coupled with human interaction; pop-ups are here to stay and ultimately it will become a movement which will change the way retailers and property owners consider space, making it easier for businesses to utilise vacant spaces and create concepts never seen before.

5 Tips for an effective Pop-up

Pop-up shops offer brands the opportunity to connect and interact with customers in a unique way. Due to its temporary nature, it provide a huge added exposure.

Here are some benefits in opening a pop-up shop:

Test a location: Allows you to try out a space in a specific country, city or neighborhood. You can also improve your concept and product effectiveness.
Build awareness: Create a unique experience and valuable relationship with your customers and invite new ones to discover your brand.
Sell more: The fear of missing out (FOMO), makes a temporary shop more attractive for shoppers’ and can trigger the desire to buy on the spot.
Seasonal appeal: Christmas, Easter, Mother’s Day and all the other festive days of the calendar year where you can provide a service or product to cater to the needs of the target audience at that moment.
Low cost entry level: In order to evaluate if you want to sign a 5 to 18 year lease, it is a good option to try the location for a short period instead of directly investing into a long fixed period. Spots can start as little as 3 euros a day if you want to share space. (Go to Wearepopup for more information).

If you are ready to open a pop-up shop, here are some useful tips:

Establish a budget: considering the cost of setup and what you want to achieve is a vital step in establishing a pop-up strategy. Your budget will define the type of location, format, and duration. If you are SMO or entrepreneur – Crowfunding sites such as Crowdfunder and Kickstarted can give you a way to get funded and provide some buzz around your project.

Determine the budget in accordance with what you hope to achieve by having a pop-up. Is it purely for marketing, branding (non-sales) or do you hope to get a good return on sales? What is the focus? Perhaps a combination of both. Make sure to consider how you would spend your budget on other channels as a pop-up is a media channel as well as a retail location. Consider the price of staff, fixtures and marketing and reason for having them.

Determine the schedule: Make sure to set a specific date to launch your shop. If you are opening a fashion retail shop, you might want to open it on the fringes of a fashion week for example. Scheduling your opening during holidays such as Christmas or Mother’s Day where there are more impulsive buying patterns can also trigger success. Seasons can also play a part, for example opening a bikini shop in the middle of winter may be detrimental, consider the way people shop and the time of year that your product or service may be most suitable. The existence of your shop itself is an event, make it memorable !

Kitchen table project christmas Pop-up shop

Decide on the location: Finding the appropriate location is the most important factor, especially if you do not have a specific target audience. The perfect location provides visibility and footfall simply based on its proximity to a dynamic area. To find the perfect spot, do your due diligence focusing on the demographics, socioeconomics, the other retailers present in the neighborhood, visibility, footfall and vehicle traffic counts.

Consider the type of space:

Shared shop : We Are Pop Up’s Shop Share enables brands and retail spaces to join forces in a collaboration that is mutually beneficial. This new form of pop up allows brands to rent an area within a shop, as opposed to the entire space. In many ways this makes commercial sense, shops get new stock without paying for it, whilst brands get exposure and new customers without the big expense. You can rent a rail, table, shelf or concession, with the ability to get a better location by not renting the entire premises and sharing the costs.

Collective 89 shop share at Camden

Gallery: With their open concept floors, galleries provide a very appealing style and carry a design approach that is perfect for sophisticated looking brands. Public space and cultural venues: You can also set up in gardens, public squares, quays and unused areas. The presence of a monument nearby is desirable for the prestige it confers.

Wind mobile Pop-up shop in Athena

The Oast House in Manchester

Shopping Center: The shopping center delivers massive foot traffic and a large exposure thanks to its location. It gives you credibility and grants you to everyday consumers’ interactions.
Festivals & Fairs: Such marketplaces are full of people that love boutique, unique and personalized apparel, accessories and crafts. They love the idea of supporting grassroots and local companies. They represent a fertile environment for diverse ideas and bold creativity.

Edinburgh Gin Garden during St Andrew Square Festival

Transport hubs: Pop-up shops give brand the chance to reach a very wide audience of waiting passengers willing to test new concepts. Take advantage of waiting time, the time of day that they are travelling, for example, morning rush hour is good for coffee lovers on the run, or small products that don’t take too much time for decision making purchases.

Schiphol Airport and Made.com open branded pop up rooms at the airport.

Made.com opened pop up rooms at the Schiphol Airport

London streetwear brand sets up shop in a subway station toilet

Unusual spaces: urban areas that are abandoned, neglected or under construction present opportunities for brands to invest. They aim to preserve the heart and soul of the original place, while offering unique experiences with an underground spirit.

Boxpark in London’s Shoreditch

Create an experience

Devise a range of goods and services, a topic, anything that might satisfy your target’s interests and needs. Tell a story to empower a unique customer experience that would involve not only the product but the brand and the client. The main goal is to immerse the customers in your world to create a compelling brand experience in order to stimulate their intention to purchase and stay in their mindset in order to follow your brand. Be creative!

The Kitkat Chocolatory in London

Make some noise

Although your shop will be open for a short period, communication must not be neglected. The key to your success is the customer’s’ awareness of your opening. You need to get people excited and get them to plan a visit before you even open the doors. Too late and you risk the potential customers not showing up because the information didn’t reach them on time. Create an event on Facebook, Tweet frequently, establish an email campaign… Long story short, it’s time to create some buzz!
Get a press release out to the media. Create a website to promote your event or a landing page. Find an original title, remind the main elements supported by call to actions buttons, embed a promotional video of your event and, do not forget the social media sharing buttons in order to make it more visible and viral. In short, consider your shop as an event; the novelty effect arouses the interest of the potential customers and brings them right to your place.

To give you an idea, here is an example of a current successful Pop-up Coffee’s social media strategy:

Quaker oats hits east London with Pop-up porridge shop with menus dictated Instagram

With that understanding, you’ve got more than half of the job done. Now, your task is to turn pop-up shops opportunity into success.

Local shopping spots win out over shopping centres

Half of consumers prefer shopping local to visiting out-of-town shopping centres. The overall experience heavily factors into where they shop, meaning a failure by shopping centre managers to adapt the environment will inevitably lead to a loss of market share.

CBRE commissioned the groundbreaking ‘How Consumers Shop 2014’ report, surveying 21,000 shoppers in 21 European countries.

When it comes to consumer motivation, the high street wins on price and convenience – as well as the presence of independent shops and speciality retailers.

Importance of different factors when choosing where to shop — “What makes a shopping centre attractive?” Differences by type of centre

It pays to attract – and keep – local consumers entertained

Over half the people surveyed travel 15 minutes or less to their favourite shopping spot when it comes to non-food shopping, so it clearly pays to concentrate on attracting local customers.

Shopping areas that invest win greater consumer loyalty – especially high-earners

This week, Regent Street in London launched in-store Beacons that connect shoppers with loyalty discounts in real-time. Commissioned by The Crown Estate, Regent Street is the first shopping street in Europe to launch a co-ordinated effort across retailers, using a mobile app and Bluetooth Beacon technology.

Neighbourhood-level initiatives show the hidden advantages of high streets. Shopping centre rivals increasingly need to look beyond retail leasing, to the fundamental shopping experience and environment:

The contemporary battleground for shopping centre market share is increasingly focusing on what a shopping centre can offer in addition to pure retail sales – food and beverage, entertainment, and events – all designed to create compelling experiences for shoppers.

John Welham, Head of European Retail Investment, CBRE

Distinct clusters of countries share shopping characteristics

The survey found three major shopping trends split by geography.

‘European Mainstream’ – Europe’s core retail markets, including Britain along with France, Germany and Poland.

‘Shopping Centre Socialites’ – Ireland falls under the Mediterranean trend, who see shopping centres as ‘good places to meet friends’.

‘Utilitarian Consumers’ – Scandinavian countries who value cleanliness and retail mix over additional events and activities.

More broadly, 90% of consumers prefer to visit shops to buy, rather than purchase online. A minority – less than 20% – use tablets or smartphones during the buying process.

Shopping centres look to urban trends

Out-of-town malls are looking to trends in urban cores. Diversification and innovation are high on the agenda – with “business hub” work spaces about to open at Meadowhall.

We Are Pop Up launched the Pop Up Village at the Corio’s Boulevard Berlin earlier this year. The village shows what’s possible in shopping centres beyond traditional leased retail, providing emerging fashion labels with instant access to consumers. These brands in turn provide consumers with fresh, engaging content. The Pop Up Village showcases how shopping centres can embrace the innovation currently rising on High Streets.

Pop up shops rise to the challenge

Pop ups are now a mainstay of retail life, said the Financial Times this week. They asked our CEO Nick Russell to estimate the number of pop up shops in London. Read his reply and the FT’s take on the rise of the pop ups…

Pop up stores rise to challenge of reviving retail, says Financial Times

Hot Pop Up Shops: Global Edition – The Garage in Fairfax, California

Nestled at the foot of Mt. Tamalpais not far north of San Francisco, Fairfax, California, has long been a small but thriving enclave of artists, musicians, and creative makers of all kinds. Pop-ups may be becoming common in large cities, but it is in the smaller communities where they can often have the biggest impact. The Garage opened this past weekend in Fairfax, and looks to be a shining example of how pop ups can enable sustainable, localized shopping in communities of any size.

The Garage has come together with all of the right ingredients for a great pop up: a group of passionate makers who want to focus on their craft; a centrally located space that had been sitting unused; a region which has long embraced creativity, sustainability, and local commerce (Fairfax has even adopted its own currency, the Fairbuck!). The founders of The Garage, Krissy Teegerstrom and Michele Schwartz, had the idea shortly after the annual Sustainable Holiday Crafts Fair in town. They, and many of the other vendors who have joined them, felt that it was a shame that they could only offer their goods in person during the periodic events like the fair, and so in the new year they began the search for a more permanent space.

It didn’t take long to come across the former auto repair shop that has been transformed into The Garage, as it was a vacant space sitting at the corner of one of the main intersections in the center of town. Though the property is currently for sale, the owners had an appreciation for the community aspect of the project, and so agreed to lease the space while looking for a buyer. All of the vendors involved pitched in to help transform the empty property into a vibrant, thriving shop space filled with countless personal touches, and on the morning of April 25, The Garage opened for business.

Inside you’ll find:

Original textiles by CCMG
Screen prints and leather goods by Chromaculture
Illustrations and prints by Daniel Krakauer & Janis Anzalone
Graphic tees & restyled vintage clothing by Featherweight Clothing Co.
Fine fashion jewelry with serious edge by Lili Bee Jewelry
Earth-friendly letterpress paper goods by Parallel Print Shop
Wearable art & fine art photography by Smiling Dog Studio
Re-purposed vintage home goods by Sunny Day Salvage

The Garage is open Wednesday – Friday, 12pm to 6pm, and Saturday & Sunday, 11am to 7pm. Located at 2000 Sir Francis Drake Blvd., Fairfax, CA 94930, it’s a great stop on your way to the beautiful Marin coast and countryside, or as a destination unto itself. Founder Krissy Teegerstrom offers some great suggestions for a day in Fairfax on 7×7.

See more of The Garage on our Pinterest board