Dr. Alastair Moore was invited to Downing Street this week for the launch of Lord Young’s second report on supporting small firms in the UK.
Here at WAPU we (obviously) think that new “pop-up” models of retail – longer than an event and shorter than a lease – play a very important role in regenerating the UK High-Street. It was greatly encouraging to see our contribution recognised in the report, along with partners Pop Up Britain and Popupspace.
“For online businesses, a pop-up offers them retail experience to raise their brand profile, test products and prices and have direct contact with customers, all with minimum financial commitment.”
The report goes on to describe the “early pioneers” striving to improve the model and enhance the experience for others. For example, wonderful new brands like NANUKK. Sarah McLeod said, “when you work alone and online, you never get the feedback – it was wonderful to hear that what I was doing on my own wasn’t crazy and that people actually liked my product and were prepared to buy it”
We are looking forward supporting many great new brands in the future! You can read more here.