What is the future for retail real estate in 2013 and beyond? MAPIC Vision #9 look at four trends from 2012 that have the potential to strengthen bricks and mortar shopping, but only if retailers and shopping centres are prepared to look at their business model.
Just when you were beginning to think that online retailing would take over the world here we discuss a range of new digital initiatives that keep retail estate fresh and up-to-date:
– How customer service has reached new levels of sophistication
– How pop-up retail has developed from old fashioned market stalls to truly surprising and profitable elements of the retail spectrum
– How mixed use can take on a new meaning with the addition of culture to our shopping habits
– How bricks and mortar retailers are bringing the digital revolution into their stores; innovating and developing ways of enhancing the retail experience to offer more than online or traditional retail alone
Peter Clucastalks popups with WAPU’s own Dr Alastair Moore with other great insight and contributions from APSYS, EKKi, CLEAR CHANNEL – and our favorite pop up specialists Pop-It-Up.eu
The full article can be found here.