How curation is changing the way commercial property works

At We Are Pop Up HQ we’ve been talking a lot about curation recently. Our most popular spaces – the ones opening their doors consistently to the brilliant projects listed on We Are Pop Up – are proving there is a new model for short-term use of space. It’s making a killing. At the heart of most of these projects are entrepreneurs – stand out individuals with real vision.

Often inspired by financial requirements, some inspirational space managers are starting to intensify their use of space and shift their focus from selling space to selling time in space. This is bringing a new set of capabilities into commercial property and has made room for a new role: that of programmer – or curator. We love the idea that the answer to many commercial property problems lie in the creative, flexible and collaborative.

These forward-thinking space curators are proving that space can be re-conceived as a platform in itself. Suddenly, spaces are able to host multiple projects simultaneously, transition quickly and constantly re-invent themselves. The history of a shop is now shaping so quickly that even the most agile data companies have no factual data on what occurs month-to-month. This is a brand new concern, thanks to the pace and innovative power of today’s businesses. Pop-up is breaking things.

As a result our community of projects can access bigger and better spaces, in bigger and better locations. Previously inaccessible units, spaces that were too large or too expensive, are finally becoming porous.

This month we support the launch of Camden Town Unlimited’s new space: Collective 159 on Camden High Street. 3,000 square feet which intends to host dozens of projects per month, simultaneously. We are helping place tenants in a new, massive and sharable retail space on Shoreditch High Street. The economics and capabilities of short-term commercial space are changing quickly, writing entirely unique stories for uses of space. We are watching it all happen, and looking forward to capturing as many of these stories as we can.

– Clara Maguire

At We Are Pop Up, Clara helps commercial space managers connect with a community of unique brands and businesses.