This article is written by: Kirstin Maguire It’s no secret that over the past decade, eCommerce has been an innovator in the consumer market. Offering convenient, personalised, mobile shopping opportunities, the reasons for its appeal are clear. Crucially, this also means that eCommerce players have had the upper hand in collecting customer data to build their … Continue reading The Revolution Will Not Be Digitalised
Our ShopShare initiative provides an opportunity for brands and retail spaces to join forces in a collaboration that is mutually beneficial. This new form of pop up allows tenants to rent an area within a shop, as opposed to the entire space. In many ways this makes commercial sense, shops get new stock without paying for … Continue reading How to match brands
For the past two years, the We Are Pop Up team has been watching the rise of the sharing economy and collaborative consumption. From inception, we intended WAPU to be a sharing economy platform – bringing the power of community connections into retail property. Hundreds of new retailers In 2013, our team studied retail property … Continue reading Collaborative consumption, and the rise of H2H
If you’re starting out in business, the commitment of taking on an entire space may seem a little daunting, You asked us for smaller spaces and so we are happy to deliver. We Are Pop Up is working with shop owners to bring you easier access to spaces within existing stores, which are cheaper and allow … Continue reading A win-win shopping experience
In May, Imagination in Space x We Are Pop Up closed The Allies, a pop up art show in NYC’s East Village. The show was a collaboration between artists (London’s Elmo Hood and Inkie and NYC’s Joey L, Sam Spratt, Misha T and Yazmany), retailers (Martenero watches, Heidi Gardner jewelry, Kea rugs), foodies (Farmigo and Ango, architects (PinkCloud.dk and Columbia’s GSAPP program and space … Continue reading The Allies in NYC: A New Modern Art Pop Up
Aaron Shapiro has written a great piece over on Fast Company about how larger retailers can re-imagine the role which physical stores play in their business, as customers shop more and more online. We agree with Aaron that shops are becoming venues for all sorts of exciting new activities, and the pop up movement is … Continue reading Re-imagining what a pop up shop can be
What is your pop-up history to date? Where have you been and how long have you been in operation? I began hosting one-day charity sales during London Fashion Week, popping up at a stunning Edwardian Gothic church in Marble Arch, called The Church of the Annunciation, while at home with two small children. I had … Continue reading 5 Questions with Designer Jumble Sale – Pop Up Shop Interview
Dr. Alastair Moore was invited to Downing Street this week for the launch of Lord Young’s second report on supporting small firms in the UK. Here at WAPU we (obviously) think that new “pop-up” models of retail – longer than an event and shorter than a lease – play a very important role in regenerating … Continue reading Online brands come onto high streets: The rise of pop ups
