Discover the brands at The Dandy Lab – a men’s lifestyle shop enhanced by technology

The 13th of August saw the launch of a new breed of concept store. Located at 73 Brushfield Street at Old Spitalfields Market, The Dandy Lab stocks exclusive British menswear designers and lifestyle brands including Alfie Douglas,  Smyth and Gibson and London Terrariums. Immersing the discerning customer in the future of retail, the shop boasts interactive displays, a café … Continue reading Discover the brands at The Dandy Lab – a men’s lifestyle shop enhanced by technology

The new psychology of space: longer than a day, shorter than a year

Dr Alastair talks “retail futures” at the Digital Shoreditch festival (#ds13) and discusses how some of the changes we are living through might affect the retail landscape. “This is going to be a 7 minute deluge of ideas. Hold tight. Firstly, I’d like to say how amazing We Are Pop Up is. We Are Pop … Continue reading The new psychology of space: longer than a day, shorter than a year

The Rise Of The Mobile Audience

Eric Schmidt of Google said, “If your company doesn’t have a mobile strategy, it doesn’t have a strategy.” This is a prescient observation but one that really rang true this year as London played host to the 2012 Olympic Games. Among the 430 million visits to Lonond2012.com, the 4.7 billion page views and 4.7 million … Continue reading The Rise Of The Mobile Audience

One fifth of Brits would use a robot gift generator to choose the right Valentine’s gift

It’s Valentine’s Day, and if you’ve been stressing about what to buy your other half, the results of the latest survey from the folks at InternetRetailing EXPO, Europe’s leading event for digital and multichannel retail (21st-22rd March 2018, NEC), may be of interest to you. To help celebrate, it’s pre-released a couple of statistics from … Continue reading One fifth of Brits would use a robot gift generator to choose the right Valentine’s gift

Five Reasons to go Pop-up

It’s a scary question for all brands just starting out, “What’s next?” You’ve had a successful run with online sales but it’s time to think about expanding and growing. Then the headaches come. “How much will rent be?” “Can I afford a place with a large footfall?” “What if I pick the wrong neighbourhood?” There … Continue reading Five Reasons to go Pop-up

That’s A Wrap: The Store(y)telling Gift Shop, NYC

Over the past two weeks, We Are Pop Up joined forces with Parasol Projects, Creative CNTRL and Retail Access to create and curate a flash gift shop in the Lower East Side. And the clincher? From ideation to populating the space, the crew behind this pop up executed it in a single week. Entitled “The Store(y)telling … Continue reading That’s A Wrap: The Store(y)telling Gift Shop, NYC

It’s all just space: How new ideas are redefining the shopping centre

What is the future of brand? Why are urban farms relevant to me? How do we create meaningful human interactions in commercial spaces? How are brands using pop ups to grow? These are just some of the questions that will be answered on 22nd March, when brands, leading retailers, agents and leasing experts will be … Continue reading It’s all just space: How new ideas are redefining the shopping centre

We Are Pop Up scoops Best Hackney Business Award 2016

The We Are Pop Up team were delighted to win the award for Best Business 2016 at the Mayor of Hackney’s Business Awards last night. The winner of each award category was selected by a panel of leading business figures, headed up by the Mayor of Hackney himself, Jules Pipe. Rather fittingly, the Awards bash took place at … Continue reading We Are Pop Up scoops Best Hackney Business Award 2016

What lies beneath: Reflections on behaviour under the head lease

Every year Britain’s property sector comes together to review the data behind commercial property leasing across the country. The data reveals trends and new behaviours and is crucial to understanding the shifting sands of property usage on Britain’s streets and what that means for business of all sizes.  Now in it’s 17th year, the MSCI and Strutt … Continue reading What lies beneath: Reflections on behaviour under the head lease