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TREAT your Mama: the Mother’s Day Pop Up Challenge

50 entrepreneurs.
5 start-ups.
2 days.
1 winner.

This weekend 5th – 6th March will see the return of We Are Pop Up and Escape the City to 44 Shelton Street in Covent Garden. With a new Startup Tribe line-up, five teams have been set the challenge of creating a lifestyle brand to launch in TREAT, a concept store for Mother’s Day weekend located in the heart of one of London’s top shopping districts.

Escape the City is on a mission to help talented professionals escape unfulfilling jobs and forge exciting, unconventional career paths. As one element of the Startup Tribe’s ‘intensive introduction to entrepreneurship’, the Pop Up Challenge sets this group of innovators the task to get creative, bring their ideas to life and launch a start-up from scratch. TREAT will showcase a collective of their products for two days only, all wrapped up in a unique concept store dedicated to all the Mothers out there because, of course, #shedeservesatreat.

To add a dose of healthy competition, once again the challenge will result in a winning team: the one that not only makes the most profit, but also gains the biggest social media following and creates the most impressive overall branding. For that we welcome back in-house pop-up and visual merchandising expert, Daniel Peters of BBS Clothing.

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The clock is ticking until the doors open at 11am on Saturday and concepts so far include handcrafted skincare goodies inspired by Mother Nature herself, and a curated selection of customisable products designed to eliminate ‘generic gifts’. Our friends at Bloomon will also be joining the teams in-store to showcase their fresh flower delivery service and light up the space with their utterly original bouquets.

Keep an eye on Twitter with #shedeservesatreat for the latest updates and to see how the challenge unfolds. Head over to the TREAT Pop Up website for more.