Over the past two weeks, We Are Pop Up joined forces with Parasol Projects, Creative CNTRL and Retail Access to create and curate a flash gift shop in the Lower East Side. And the clincher? From ideation to populating the space, the crew behind this pop up executed it in a single week. Entitled “The Store(y)telling Giftshop” the activation featured 15 of New York’s freshest brands:
St. Ash Of Brooklyn, Proper Assembly, Martenero, Dirty Grl, March Caps, Thursday Finest, ETape, Hickies, Beltology, Lulu Krause, Gemela, Loop De Loup, Baron Nahmias, Little Treats Brigadeiros and MDSolarSciences.
The gift shop was an exploration in real-time visual merchandising; the entire experience featured a selection of curated stories that tied every brand into their narratives. On the pop up’s second day, we hosted a panel discussion at Projective Space at Freemans, where all the operational crew and all of the involved designers met to discuss the future of creative retail, and how traditional retail models have evolved into something more meaningful, bespoke and engaging.