The tailored experience: shopping goes interactive

Have you ever spent a day walking countless hours in and out of high street shops, sifting through piles of clothing, and trying on clothes just to put them back on the rack? It sums up the old shopping experience. Well, out with the old and in with the new. Dubbed the world’s first talking store, The Dandy Lab aims to revolutionize the entire shopping experience with new innovative and interactive technology.

Interactive shopping

Launched on the 1 December and running for six weeks before the launch of its extended pop up shop next Spring 2015, Pop Up at No.9 is a new gentleman’s lifestyle multi-brand store that aims to make the shopping experience easier, engaged, and more personalised. Co-founders Peter Jeun Ho Tsang and Julija Bainiaksina, whose main inspiration is to “collaborate to innovate”, developed a new technology that employs interactive digital plinths by CASA as well as smart mannequeins by Iconeme to deliver such an experience.

But how does this new interactive pop up shop work?

The experience starts at the front of the shop as windows can recommend styling tips and suggestions, which are tailored to the customer. From there, customers can enter the store and learn more about the suggested products. They can even try it on through virtual mirrors located throughout the store. The concept store is will also feature a new social corner, where customers can share their shopping experience with friends through Facebook or Twitter right in the store.


The concept shop, which was designed by Daniel Peters (BBSClothing, British Fashion Council, Orlebar Brown, A Sauvage) and set designer Thomas Bird (GQ), will feature a range of carefully selected British menswear brands including Alice Made This, Tom Hide, and Hentsch Man selling footwear, umbrellas, and stationary.

For The Dandy Lab, it’s not only about delivering a product but providing an overall experience showcasing British craftsmanship. With plenty of in-store events such as workshops, meet the maker sessions, and late-night shopping, the store delivers a wide range of services people that creates a well-rounded shopping experience.

Join The Dandy Lab for the launch of Pop Up at No.9 on 4 December 2014 from 6 – 9 pm.
Location: 9 Earlham Street, Seven Dials, Convent Garden, London, WC2H 9LL

The Dandy Lab opens 1 December 2014 until 13 January 2015.
Hours of Operation:
Monday to Saturday 10 – 7 pm
Sunday 12 – 6 pm