Atomica Gallery is the first of four pop-up experiences coming to Camden High Street for the month of June. Winners of the Camden Collective Pop Up Shop competition, Atomica Gallery owners Holly Lander and Orla Bennett have shared their ideas about Pop-ups, Camden High Street and life as a pop-up with us!
What is your pop-up history to date? Ex. Where have you been and how long have you been in operation?
From the get-go Atomica was always planning to be a permanent gallery and shop, but as the idea started to take shape it made sense to do some sort of test trading to see if people would like the concept and the artists we planned on showing, so we launched Atomica as a three week pop-up in December 2012. The pop-up was alot of fun and gave us the confidence and collateral to open up our new permanent space which is located Hackney. Atomica pop-ups are still on the horizon though – we are very excited about our week in Camden at The Camden Collective and we would like to do more around London this year and possibly in other parts of the UK. Maybe even one in America in the next few years!
Why pop up?
Its a great way to expose what you are doing and get a feel for different audiences.
Why did you decide to enter the Collective Competition?
We love Camden, we grew up going to gigs and and spent alot of our teenage years hanging out there. When we heard about the competition we jumped at the opportunity to do our second Atomica pop-up there. It is great opportunity to be part of one of our favorite parts of town and having the chance at a rent free space for a week on a busy high street is something we didn’t want to miss.
What can people expect to find in the Collective shop during your spot?
People can expect to see under-exposed contemporary artists, illustrators and lowbrow weirdness from around the world. We specialise in beautifully framed affordable art, as well as books, magazines and collectable, artist made objects.
How would you incorporate 300 bananas, 5 tons of golden syrup, and 2 peacocks into a future pop up?
We would ask an artist to do a massive artwork on the floor with all the items, make a time lapse and show the video in the pop up “Art Attack” style.
And here’s a bit more information directly from Atomica Gallery about their launch.
The facebook event is here: https://www.facebook.com/events/378051902300970/?fref=t
Music: DJ Paskal from Rough & Tough crew will be spinning classic ska and reggae vinyl
Drinks: Sailor Jerry are sponsoring the event and will be providing rum cocktails
Atomica’s launch will also feature the debut of Honest Brew’s “We Are Pop Up x Camden Collective” brew!