Petit Miracles Hub

How business incubator Petit Miracle Hub helps start-ups capitalize on the shared economy

Petit Miracle retail hub launched in December 2014 to local acclaim, offering local entrepreneurs affordable retail ShopShare pop up space inside the West12 shopping centre. With the added help of a meeting room, Wi-Fi, marketing support and advice from experts, it’s a centre to help startup businesses flourish in Shepherds Bush.

Founder Elisicia Moore says “we are excited about this new kind of business incubator and retail hub in West London. It has been designed to give people a chance to become retailers, and it bridges the current gap in retail space to support small businesses.”

There are many brands already trading from a ShopShare pop up within the hub, from jewellery and homeware to street wear and elegant evening dresses. One such brand, Gullarn is a great example of some of the talented emerging brands who have popped up there. Dee Qadir, founder of Gullarn, describes her business as a unique label that aims to offer exceptional evening gowns for any occasion. After around 6 months of trading, Dee launched her pop up in the Hub after finding it through We Are Pop Up. As a result of just a few weeks trading in the Petit Miracle hub, Dee is now discussing with other retailers to stock her brand – great news for Gullarn!

Gullarn @petitmiracle with We Are Pop Up
Gullarn dresses on show from online to offline Pop Up

The collaborative nature of the hub means that independent businesses who have previously relied on growing their own audience now have the advantage of capitalising on their fellow businesses successes. The hub is a true community, supporting the entrepreneurial spirit.

Hubs are a ‘test, sell and learn’ category of pop up space – they are great spaces to gain valuable market research, check price sensitivity, and trial new designs. But it’s not always smooth sailing. “It’s a great opportunity with serious exceptional value for marketing. The collaborative culture we are creating enables the businesses to capitalise on each other’s successes. But, it’s still no easy street, it’s hard work starting out as a new business, you’ve really got to be shouting about your product from the rooftops, telling customers your story and offering great customer service. The hub is a place designed to help entrepreneurs succeed but the hard work is still up to the entrepreneurs” says the founder, Elisicia Moore.

With some brands boasting large reductions on income being spent on rent when switching to a short term pop up, isn’t it time you joined them too? For the latest ShopShare spaces available at Petit Miracle, click here, and for hundreds more check out our website.

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Gullarn on Twitter
Gullarn on Facebook 

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