Retail is changing – appear on the high street quickly and easily with ShopShare from We Are Pop Up.
At We Are Pop Up, our mission is to help independent retail thrive by thinking differently about the possibilities of space. In talking to our users we realised that we could do more to help smaller brands that wanted to test concepts in the market without committing to rent an entire shop.
That’s why we’ve launched ShopShare. ShopShare enables brands, spaces and customers to join forces in a collaboration that is mutually beneficial and co-create the high street of the future.
So, what is Shop Share?
It’s an opportunity for you as a business to rent out part of an established shop – from a rail, a table, a shelf or a concession to the whole shop. Exactly as the name suggests – share a shop!
The Dandy Lab x BBSC ShopShare at 9 Earlham Street in Covent Garden. The pop up was such a success it was featured in GQ Magazine’s top 4 menswear pop ups for the festive season. Read about The Dandy Lab’s current ShopShare here and see their listing here.
Why should I ShopShare?
For brands, ShopShare gives you a way to quickly and easily take on a concession space in an existing shop, or even to pop up in a ‘micro-department store’.
Test your product or concept in an up-and-running shop, at low cost and low risk. It’s entirely flexible – book a prestigious space for a short period or an emerging space for a longer stay, and if it’s going well, you can easily extend the booking.
Once you’re there, you’ll benefit from your host’s customer base, retail experience and network, and the partnership between your brands will offer your respective customers an exciting and unique experience.
“It injects a sense of excitement and change, which customers really react well to. We learn from every brand that is in store and it can be the start of a longer partnership”.
– Irena Gordon, Glassworks Shoreditch (read more about it here)
Glassworks in Shoreditch has hosted over 16 brands including Cru, Suite Hazen, Urbiana, Be Snazzy and Rose Rankin. See their ShopShare listings here.
Finding a suitable space is quick and easy through our open, flexible and fast system at wearepopup.com. A hassle-free experience, you won’t have to deal with agents – We Are Pop Up connects you directly to suitable spaces seeking brands to share their shop. You can find and book the perfect retail space in minutes not weeks and with our simple, transparent pricing there are no hidden fees.
ShopShare also allows you to pool resources and extend reach by accessing your respective customers. When McQueens florists ran a ShopShare pop up with Black Vanilla gelato, the motivation was clear according to Operations Manager Michi Kanatschnig:
“We have been embracing social media and are keen to develop our online presence further and saw a pop up collaboration as a very good way to engage in cross brand promotion.”
Customers enjoy the McQueen’s Florists x Black Vanilla Gelato ShopShare, which was featured in Stylist, The Sunday Times, Telegraph and You Magazine. Read more about it here).
How do I use it?
Search our extensive range of ShopShare locations across the UK and mainland Europe on We Are Pop Up today and connect with them directly to agree dates and book the space. You can rent a space by the day, week or month. And if it’s going well it’s easy to extend the booking. All our rental agreements are underpinned by commercial-grade contracts so both parties are protected, making ShopShare a risk-free way to test new concepts quickly on the high street.
Start doing more business with We Are Pop Up’s ShopShare today.