We Are Pop Up’s ShopShare enables brands and retail spaces to join forces in a collaboration that is mutually beneficial. This new form of pop up allows brands to rent an area within a shop, as opposed to the entire space. In many ways this makes commercial sense, shops get new stock without paying for it, whilst brands … Continue reading ShopShare – A How To Guide
Retail is changing – appear on the high street quickly and easily with ShopShare from We Are Pop Up. At We Are Pop Up, our mission is to help independent retail thrive by thinking differently about the possibilities of space. In talking to our users we realised that we could do more to help smaller brands … Continue reading How to do more business with ShopShare – for brands
Transform your shop and make big returns from small spaces with ShopShare from We Are Pop Up. At We Are Pop Up, our mission is to help independent retail thrive by thinking differently about the possibilities of space. In talking to our users we realised that we could do more to help smaller brands that wanted … Continue reading How to do more business with ShopShare – for shops
So, you’ve found the ShopShare brand match of your dreams, fitted and kitted out the space, and agreed a launch date with your ShopShare collaborator. But how do you get the most out of your pop up, and the partnership with the collaborator brand(s) to really stand out from the crowd? Do you have a … Continue reading How to launch your ShopShare
Whether you’re a shop owner looking to rent out part of your shop, or a tenant thinking of embarking on a ShopShare, there are a few top tips that will help you make the most out of the experience financially. After all, whilst ShopShares can bring fantastic PR and marketing benefits for both sides, many … Continue reading How to finance your ShopShare
During fashion week in London’s Soho district this past February, Lego opened a pop-up store with nothing in it. Well, nothing except for a pedestal displaying a QR code. When visitors scanned the “Snapcode,” linked to Snapchat, their phones displayed an augmented reality-enabled fashion boutique where they could interact with arcade games, a DJ and … Continue reading Prospering with pop-up stores
A pop-up shop is temporary retail space used by one or multiple brands (shop share) to test new concepts, formats and markets in an innovative and original way without heavy investment. Pop-up shops, by their ephemeral nature, encourage purchases through the FOMO (fear of missing out) effect. It is also now part of a strategy … Continue reading What is a pop-up shop?
It’s a scary question for all brands just starting out, “What’s next?” You’ve had a successful run with online sales but it’s time to think about expanding and growing. Then the headaches come. “How much will rent be?” “Can I afford a place with a large footfall?” “What if I pick the wrong neighbourhood?” There … Continue reading Five Reasons to go Pop-up
The We Are Pop Up team were delighted to win the award for Best Business 2016 at the Mayor of Hackney’s Business Awards last night. The winner of each award category was selected by a panel of leading business figures, headed up by the Mayor of Hackney himself, Jules Pipe. Rather fittingly, the Awards bash took place at … Continue reading We Are Pop Up scoops Best Hackney Business Award 2016
In December, We Are Pop Up attended Kiva’s Zip’s New York City launch. We’d heard about Kiva’s international work, but when we saw what they were doing in New York, We Are Pop Up was blown away. Aside from the fact that Bill Clinton was the keynote speaker and the event was being held in the … Continue reading We Are Pop Up x Kiva Zip: Unite & Conquer!