How to Shop Share Archives -

FÖMO Store, the physical lifestyle magazine debuts in Gothenburg

The new innovative retail concept has debuted in the Swedish city of Gothenburg earlier this year. FÖMO, short for “fear of missing out”, a new shopping experience in Mölndal Galleria, is as a physical lifestyle magazine, which provides a platform for brands to use it as a gateway into Sweden.

Similar to a micro-department store, it features anything and everything from clothing, accessories, footwear, jewellery, home decor, art and handcrafted goods. The difference, however, is that it’s not a typical store, it is anything but. It is an event focused destination for brand activation and for entrepreneurs to use the space to create a different type of experience. Its main focus is the ever-changing offer, with brands having a limited time to showcase their products or service, meaning that every time customers visit the store they will see, smell or taste something new.

‘The FÖMO concept can be considered the WeWork of retail. It offers convenience and a wow factor by providing limited editions and space as a service,” says Ilona Taillade, CEO of BrandSpots, and founder of the FÖMO concept.

So what does it mean for retailers?
FÖMO is breaking down the barriers for international brands to enter a new market and provides Retail As A Service (RAAS). It is practically risk-free for the retailer and provides the environment to test and launch new products or services. It is a place where retailers can engage with the customer to showcase and showroom their products. Brands are able to book space in the store through the We Are Pop Up online platform.

“There are many international brands that want to enter the Swedish market, but don’t want to make a half a million investment without testing the waters. With FÖMO it’s a flagship pop-up store where brands get the chance to test the market without the risks,” says Ilona Taillade, founder of FÖMO.

‘FOMO want to enrich the shopping experience in a way that feels exciting and innovative. Its urban location in Gothenburg and modern design makes Mölndal Galleria a suitable setting for brands to maximise brand awareness and activation,” says Magnus Bergman, Property Development Director at Citycon Mölndal Galleria.

Want to join FÖMO? Contact the FÖMO team!

Register your interest here

ShopShare – A How To Guide

We Are Pop Up’s ShopShare enables brands and retail spaces to join forces in a collaboration that is mutually beneficial. This new form of pop up allows brands to rent an area within a shop, as opposed to the entire space. In many ways this makes commercial sense, shops get new stock without paying for it, whilst brands get exposure and new customers without the big expense. Overall everyone wins.

Every ShopShare is a little bit different. They are unique collaborations between creative brands and stores. A menswear pop up in a micro department store has very different questions to a gelato cart in a florist’s.

We know better than to try and impose a one-size-fits-all approach, in fact we encourage you to innovate and come up with new brand matches. That’s why we’ve created a messaging system on wearepopup.com where you can discuss the things that are important to your collaboration and any questions you might have. That said – there are a few questions that come up in lots of conversations. We thought we’d share them here.

There are two ways you can share a shop:
As a concession – where the pop up brand is in situ to sell their goods or service
As a rental – where the brand pays for a shelf and the host shop does the rest

We offer both arrangements and each shop’s listing makes clear which one is available. In some cases it could be both – up to you to decide.

Who staffs the ShopShare?
Concession – Shop Share offers a great way to learn from other retailers. You can share knowledge, resources, and expertise and of course lunch break cover! This can help save the cost of additional staff which is usually required to make an empty store work.

If you have opted to simply rent a space and let the store staff sell on your behalf it might be worth going to meet the sales staff and talking to them about your product. That way they will feel more connected to it and better able to represent it to the customer. If you can’t go in person than be sure to include good collateral with your stock so they get a real sense of your brand.

What Does it Cost?
Booking your space through We Are Pop Up works in the usual way. We take 5% from both parties on the total rental value. Some store managers have additional costs including sales commission and credit card handling fees. Make sure you negotiate any additional costs upfront and state in your rental agreement how they will be charged. Once you have agreed the terms of your rental – you should make a note of everything in a message on your booking page – and that way it will be protected as part of your rental agreement when you book your space.

How Does VAT Work?
It is up to you to agree this but the most common solution is for the store to charge the VAT on the wholesale price and send the money to the brand to declare it.

Do I need Insurance?
In most cases the shop will have buildings insurance and you can ask the store if they have a contents policy that will protect your goods. If they don’t you should consider getting a contents policy to make sure your goods are protected – they are after all valuable. If you have particular items that are of high value you can itemise these in most policies.

Goods: Pricing & Labelling
You should confirm with the store the specifics of how they want you to price and label your goods. Depending on the length of the rental they may prefer to add your goods to their own inventory database to make the check out process in store easy. Alternatively they may be happy to keep a note of the goods sold. Agree in advance how they want you to tag your goods and what signage and collateral they will show. It is good practice to include a full list of your products, description and their sale price. This will provide a record of what you delivered and something for you to cross check returned stock against later.

Point of Sale
For concessions you’ll probably need to bring your own till and POS system. Be sure to check out that there is working wifi so you can run your till and take payments. Our friends at iZettle are offering a free card reader plus £1000 of fee-free transactions to all bookings through We Are Pop Up: see here.

Referring a space – how does it work?

Take ShopShare around the UK and around the world

We Are Pop Up’s Referrals connect brands, spaces, and customers. Customers get £25 for every new shop they help create.

This is an online referral programme that pays a £25 commission. It also turns every person in the world into a property agent and allows you to have a hand in shaping communities and cities.

When you share, two things happen: you create new opportunities, and you get paid.

Why Share?:

ShopShare helps independent retail thrive by thinking differently about shops. ShopShare makes it easy for new brands to get into retail. It also keeps today’s High Street shops healthy.

Good for Brands: Great ideas launch daily on the High Street. What was previously difficult and expensive is now affordable and easy.

Good for shops: Real estate is expensive. Rent, business rates, utilities, etc can quickly add up. ShopShare gives local shops new income and helps them compete with big chains and franchises.

It’s good for the rest of us because it’s good, old-fashioned fun. High Streets going back to market town heritages. Coffee bars in a hair salon. A gelato stand in a florist. A porridge bar in an art gallery. Art in a shoe shop.

And if that doesn’t do it for you, perhaps this will – We Are Pop Up is the only property marketplace that directly connects brands and spaces. We put control of shops and the High Street back into the hands of people like you. What High Street do you want to see?

If you care about your town, your city, and know there’s a better way than streets that all look the same – share your code.

How It Works:
You’re signed up and have a unique referral code to share. Track your shares on your dashboard at wearepopup.com.

From your dashboard you can tweet, post to facebook, Google Plus and LinkedIn. You can email your code to your entire address book. You can cut and paste your code and share it in any way you wish – so do it!

When a new space signs up and books a brand, you get paid £25.
When a new brand signs up and books a space, you get paid £25.

You don’t have to be a space or a brand to share. Just keep sharing your unique code across all your networks. When someone signs up using your code – we will email you and it will appear on your dashboard.

How to do more business with ShopShare – for brands

Retail is changing – appear on the high street quickly and easily with ShopShare from We Are Pop Up.

At We Are Pop Up, our mission is to help independent retail thrive by thinking differently about the possibilities of space. In talking to our users we realised that we could do more to help smaller brands that wanted to test concepts in the market without committing to rent an entire shop.

That’s why we’ve launched ShopShare. ShopShare enables brands, spaces and customers to join forces in a collaboration that is mutually beneficial and co-create the high street of the future.

So, what is Shop Share?

It’s an opportunity for you as a business to rent out part of an established shop – from a rail, a table, a shelf or a concession to the whole shop. Exactly as the name suggests – share a shop!

The Dandy Lab x BBSC ShopShare at 9 Earlham Street in Covent Garden. The pop up was such a success it was featured in GQ Magazine’s top 4 menswear pop ups for the festive season. Read about The Dandy Lab’s current ShopShare here and see their listing here.

Why should I ShopShare?

For brands, ShopShare gives you a way to quickly and easily take on a concession space in an existing shop, or even to pop up in a ‘micro-department store’.

Test your product or concept in an up-and-running shop, at low cost and low risk. It’s entirely flexible – book a prestigious space for a short period or an emerging space for a longer stay, and if it’s going well, you can easily extend the booking.

Once you’re there, you’ll benefit from your host’s customer base, retail experience and network, and the partnership between your brands will offer your respective customers an exciting and unique experience.

“It injects a sense of excitement and change, which customers really react well to. We learn from every brand that is in store and it can be the start of a longer partnership”.

– Irena Gordon, Glassworks Shoreditch (read more about it here)

Glassworks in Shoreditch has hosted over 16 brands including Cru, Suite Hazen, Urbiana, Be Snazzy and Rose Rankin. See their ShopShare listings here.

Finding a suitable space is quick and easy through our open, flexible and fast system at wearepopup.com. A hassle-free experience, you won’t have to deal with agents – We Are Pop Up connects you directly to suitable spaces seeking brands to share their shop. You can find and book the perfect retail space in minutes not weeks and with our simple, transparent pricing there are no hidden fees.

ShopShare also allows you to pool resources and extend reach by accessing your respective customers. When McQueens florists ran a ShopShare pop up with Black Vanilla gelato, the motivation was clear according to Operations Manager Michi Kanatschnig:

“We have been embracing social media and are keen to develop our online presence further and saw a pop up collaboration as a very good way to engage in cross brand promotion.”

Customers enjoy the McQueen’s Florists x Black Vanilla Gelato ShopShare, which was featured in Stylist, The Sunday Times, Telegraph and You Magazine. Read more about it here).

How do I use it?

Search our extensive range of ShopShare locations across the UK and mainland Europe on We Are Pop Up today and connect with them directly to agree dates and book the space. You can rent a space by the day, week or month. And if it’s going well it’s easy to extend the booking. All our rental agreements are underpinned by commercial-grade contracts so both parties are protected, making ShopShare a risk-free way to test new concepts quickly on the high street.

Start doing more business with We Are Pop Up’s ShopShare today.

How to do more business with ShopShare – for shops

Transform your shop and make big returns from small spaces with ShopShare from We Are Pop Up.

That’s why we’ve launched ShopShare. ShopShare enables brands, spaces and customers to join forces in a collaboration that is mutually beneficial and co-create the high street of the future.

ShopShare: Handmade Interiors x Heritage Collection (see Handmade Interior’s ShopShare listing here, and read about the brand here)

So, what is ShopShare?

It’s an opportunity for you to rent out part of your shop, from a rail, a table, a shelf or a concession, or even the whole shop. Exactly as the name suggests – share your shop!

Why should I ShopShare?

For landlords and shop owners, ShopShare provides you with an additional revenue stream. You can turn your shop into a concession space or ‘micro-department store’ easily, with no upfront investment.

With ShopShare, retailers can also respond quickly to trends and changing tastes by offering consumers unique and exciting experiences in partnership with other brands.

“It injects a sense of excitement and change, which customers really react well to. We learn from every brand that is in store and it can be the start of a longer partnership”.

– Irena Gordon, Glassworks in Shoreditch and Dalston (read more about Glassworks’ experiences of ShopShare here)

Glassworks in Shoreditch has had over 16 ShopShare bookings, bringing in £15,909 extra revenue in 9 months.

Sourcing brands is quick and easy through our open, flexible and fast system. A hassle-free experience, you won’t receive calls from agents – We Are Pop Up connects you directly to suitable brands seeking ShopShare space for their latest products, garments or ideas.

It also allows you to pool resources and extend reach by accessing tenant/partners’ customers. When McQueens florists ran a ShopShare pop up with Black Vanilla gelato, the motivation was clear according to Operations Manager Michi Kanatschnig:

“We have been embracing social media and are keen to develop our online presence further and saw a pop up collaboration as a very good way to engage in cross brand promotion.”

Customers enjoy the McQueen’s Florists x Black Vanilla Gelato ShopShare, which was featured in Stylist, The Sunday Times, Telegraph and You Magazine. Read more about it here.

How do I use it?

List your space on We Are Pop Up and start browsing suitable brands right away. You can rent out your space by the day, week or month. And if it’s going well it’s easy to extend the booking. All our rental agreements are underpinned by commercial-grade contracts so both parties are protected, making ShopShare a risk-free way to test new concepts quickly in your shop.

Start doing more business with ShopShare today.

Glassworks Studios is breaking all the retail rules

Glassworks was born from the idea to create a fashion destination for modern women. They offered up both of their retail shops as a ShopShare – one in the heart of Shoreditch and the other in Dalston – to work with other collaborators who share and fit the brand vision. They have now hosted over 12 fashion and accessories ShopShare pop ups, from the likes of Be-Snazzy, Urbiana and Suite Hazen.

We caught up with Irena Gordon and Lauren Lewis, Director of Glassworks Studios about their experience so far and why hosting a pop up works for them.

It offers something new

Hosting a pop up works well for a new brand as well as the space. It introduces new brands and concepts and at the same time, it creates buzz for the store itself. “It injects a sense of excitement and change, which customers really react well to. We learn from every brand that is in store and it can be the start of a longer partnership”.

Collaborating with new brands also helped Glassworks get to know their own customer base. “We learned more about our customers. What they like, or what they don’t like. How much they are willing to spend and adapt to changes in the store.”

Every project is different

With ShopShare, Glassworks are able to host several brands at one time. Since “every project is different”, according to Irena, “it can be completely different to the way you are used to working but it’s a great way to adapt and learn. You learn as time goes on exactly what type of collaborations work and what doesn’t. It’s also a great way to introduce new customers to the store and see a real mix of clientele.”

“We use the We Are Pop Up platform to find new brands to partner with in our London stores. It is simple to use and has introduced us to great brand partners.”

Keeping an open mind to the type of collaborations is also essential to getting the most out of the pop up experience both for landlords and tenants. Irena notes, “The best collaborations are ones that feel fitting for the brand and store integrally, even if it’s a concept that’s never been tried before.” Glassworks keeps an open mind when choosing who to work with, “anything from clothing to coffee and juice brands.”

Be true to your own brand

The Glassworks team have some invaluable insights about ShopShare:

“While seeking out new experiences may be exciting, it’s also important to stay true to your own brand when collaborating with others. Ask yourself the following questions:
• Does it feel right or your store?
• Would your customers appreciate their presences?
• Is there scope for future projects?”

Irena’s take-home advice is to “never do anything that feels out of your comfort zone. It’s a reflection on your brand too.”

As for brands that wish to rent out a space, it’s always important to speak to the landlord about your ideas and vision for your pop up. “Be open to alternative ways of working and conditions. The landlord will always try to accommodate requests, but be respectful of what is actually possible. It’s a journey for you both.”

Glassworks Shoreditch is located at 190 Shoreditch High Street, London, E1 6HU.
Glassworks Dalston is located at 78 Stoke Newington Road, London, N16 7XB.

If you’re interested in booking your next pop up with Glassworks, click here for more information and to get started.

How McQueens and Black Vanilla teamed up to melt the hearts of top magazines

Our latest ShopShare brought together gelato extraordinaire Black Vanilla with magnificent McQueens Florists in what can best be described as a blending of beauty. These two bespoke brands joined forces to create a very special ShopShare that left customers asking for more, with mentions across many a publication including Stylist, The Sunday Times, Telegraph and You Magazine.

The collaboration

Black Vanilla created limited edition flower-infused gelato flavours, inspired by McQueens seasonal bouquets for a 3 day pop up. Surrounded by an array of stunning flower arrangements the Black Vanilla team set up a gelato stand in the middle of the store featuring English Rose Petals, Mint & Lime and Madagascan Vanilla flavours. This special occasion was used to invite VIP clients to free tastings and for passers-by to try samples and purchase scoops if they wanted.

The motivation behind the Pop Up

For McQueens the motivation was clear according to Operations Manager Michi Kanatschnig “We have been embracing social media and are keen to develop our online presence further and saw a pop up collaboration as a very good way to engage in cross brand promotion.”

For Black Vanilla collaboration was the key. “We very much enjoy working with the most exciting and innovative collaborators to reach further milestones of creativity and bring our products to new audiences in new ways, with partnerships we are proud of” said Geni Johnson, Black Vanilla’s Customer Relations Manager. “It was a fun and busy time, both in store and online.”

Top tip: for more insider information check out these blog posts on how to work collaboratively and how to choose the right brand match.

Practical Steps

Powered by We Are Pop Up, McQueens and Black Vanilla came together to discuss the ShopShare. Both parties were inspired by the potential to work together. Once dates and times had been arranged, contracts signed and logistics sorted, they co-ordinated a PR drive dropping gelato samples and beautiful posies along with information about the ShopShare to a variety of press.

The experience

Overall the experience was positive. For Black Vanilla “It was brilliant to have the floral aesthetic and to create some artisan flavours that worked a treat. It was very useful having We are Pop Up arrange the contract and smooth out any wrinkles.” McQueens were similarly pleased saying “we had a flurry of activity across all of our media channels.” which helped them to achieve their ShopShare objective.

Lessons Learnt

Black Vanilla admits “We could have perhaps advertised more on the street to encourage higher footfall past the store and into the pop up.” McQueens echo a similar sentiment “The brands collaborating with us could try to also engage with local businesses and passers-by with some advertising to make people who are not on social media aware of the fact that they are present”

Black Vanilla’s Susan Stretch in The Sunday Times

Final thoughts

Black Vanilla had a few final thoughts: “Collaborations are a fun way of promoting the creativity and artisan nature of your brand as they provide an opportunity for unique flavours and settings. They are also a good opportunity to develop positive relationships with other brands with a similar vision and aesthetic.” McQueens agree “Go for it!”

If reading about this unique, creative collaboration has made you want to find your own perfect brand match, find our latest ShopShare listings here.