nyc Archives -

Pop Up at These Three New York Food Pop Up Spaces

There are plenty of New York City retail pop up spaces. But for food? That’s a different story. You need powerful kitchens and elegant dining areas. Food certifications and an intimate setting. We’ve partnered up with three of New York’s premier food pop up spaces in downtown Manhattan’s Soho and Lower East Side. New york food pop up space – now easy to find and book at We Are Pop Up.

Old Bowery Station
Old was an ironic shout out to the fact that this ground-level space is inside a former subway station. Now, it’s literal, as Old Bowery Station turns four this year and is the first pop up food lab in the city. With its tiled walls, reclaimed furniture from Tri-Lox and unmarked red doors, Old Bowery Station is the perfect NYC food pop up space. From underground dinners to public food pop ups to R&D for new food ideas, check out Old Bowery Station. Fung Tu‘s Jonathan Wu, Huertas‘ Jonah Miller and many other New York chefs got there start here. You can too

Book Old Bowery Station or reach out to our New York City team to find out more. gregs@wearepopup.com | 207-522-6715

Exhibit C
Exhibit C is the perfect blank canvas for your dinner parties in the Lower East Side. Launching a new art project? Take advantage of this New York food pop up space, their perfect white walls and sparkling lighting set up. The chic minimalist loft features a fully-equipped chef’s kitchen, high ceilings and a flexible furniture arrangement. Make Exhibit C your home for the night.

Book Exhibit C or reach out to our New York City team to find out more. gregs@wearepopup.com | 207-522-6715

Home Cooking New York
An open kitchen + a Soho location = The perfect New York food pop up space. Home Cooking New York is your location for cooking classes, test kitchen work and foodie meetings. Home Cooking is a unique mix of modern aesthetic and commercial capabilities. The warmth of home and the power to produce. Host a cooking class, wine tasting, video shoot here.

Book Home Cooking New York or reach out to our New York City team to find out more. gregs@wearepopup.com | 207-522-6715

Grace Miceli’s Disruptive Art Empire

As part of our ongoing partnership with Depop, we sat down with one of their freshest artists, and one of the newest members of the We Are Pop Up community, Grace Miceli (aka Art Baby Girl).

Grace Miceli considers her two titles of artist and curator to be inseparable. “Creating and collaborating go together,” she said, over coffee at Spreadhouse. Google her name and you’ll fall into a magic-marker-internet wonderland. Her Instagram. Her online gallery. Her coverage in Broadly, W Magazine, Nylon and The New York Times.

Miceli is building an art empire by cultivating a community of artists whose work spans from interactive digital to apparel prints. Her exhibitions combine art and retail, so that throughout a show, visitors can purchase featured artists’ more affordable art (hats and t-shirts, for instance). The daughter of an artist and musician, Miceli’s goal is to make art approachable, enabling virgin collectors to explore the art world sans “Chelsea pretension.”

By combining the power of contemporary art and accessible retail, Miceli repositions the sterile art gallery as a friendly shop, where visitors are greeted by a smile instead of flat neglect. This shift benefits curious collectors and artists alike. “An artist’s work on a baseball cap travels a lot further than a print hanging up in an apartment,” said Miceli. In the past year, Miceli’s art displayed at Outlaw Art Space, Bushwick Open Studios, Vox Populi, and Transfer Gallery.

Miceli’s creative retail approach fosters an inclusive community online and off. From LiveJournal to Tumblr and then to Instagram, Miceli has evolved alongside the internet; she uses her online and mobile presence to showcase her art and collaborations. Miceli’s iterative process generates a steady stream of feedback, finetuning and conversation. And now, she’s gearing up for a cross-country tour. She’s curating at Sunday, Los Angeles in February, and then launching a US-wide gallery tour with Brooklyn’s Alt Space. “I’m excited to have the chance to meet artists who don’t live in NYC, it will be interesting to learn about artists whose practices exist in different and smaller cities.”

On her migration from online to retail spaces, Miceli says, “this started online, and that’s how it needed to start.” We can’t wait to see what Miceli has in store – and in stores. Visit her on We Are Pop Up and Depop.

Interested in becoming a Depop seller? Drop us a line and we’ll connect you!

A Smashing Success: Snack To The Future at Artists & Fleas, Williamsburg

This past Sunday, February 28th, the NYC foodie community gathered at Artists & Fleas’ Williamsburg location where they snacked their way through the day at ‘Snack to the Future.’ During the day, customers were invited to try samples from all the attending food vendors, and vote on their favorite. And to make things even sweeter, the cult classic ‘Back to the Future’ was screened!

We were delighted to see some amazing We Are Pop Up brands during the day. Check this delicious crew out! Want to collaborate with them? Click through and send a message via We Are Pop Up!

Want to get involved with the Artists & Fleas community? You can pop up at Artists & Fleas’ amazing pop-out space!

That’s A Wrap: The Store(y)telling Gift Shop, NYC

Over the past two weeks, We Are Pop Up joined forces with Parasol Projects, Creative CNTRL and Retail Access to create and curate a flash gift shop in the Lower East Side. And the clincher? From ideation to populating the space, the crew behind this pop up executed it in a single week. Entitled “The Store(y)telling Giftshop” the activation featured 15 of New York’s freshest brands:

St. Ash Of Brooklyn, Proper Assembly, Martenero, Dirty Grl, March Caps, Thursday Finest, ETape, Hickies, Beltology, Lulu Krause, Gemela, Loop De Loup, Baron Nahmias, Little Treats Brigadeiros and MDSolarSciences.

The gift shop was an exploration in real-time visual merchandising; the entire experience featured a selection of curated stories that tied every brand into their narratives. On the pop up’s second day, we hosted a panel discussion at Projective Space at Freemans, where all the operational crew and all of the involved designers met to discuss the future of creative retail, and how traditional retail models have evolved into something more meaningful, bespoke and engaging.

Check out photos, and drop us a line if this inspires you! And check out We Are Pop Up’s list of NYC brands and spaces.

freeman's — The pop up’s designers and operational team during the roundtable at Projective Space at Freemans.

We Are Pop Up x Kiva Zip: Unite & Conquer!

In December, We Are Pop Up attended Kiva’s Zip’s New York City launch. We’d heard about Kiva’s international work, but when we saw what they were doing in New York, We Are Pop Up was blown away. Aside from the fact that Bill Clinton was the keynote speaker and the event was being held in the beautiful IAC building, we were excited to attend the launch because Kiva is an organization whose values mirror our own, creating a democratic marketplace that sparks entrepreneurs, neighborhoods and cities. Kiva Zip is a peer-to-peer microlending platform where entrepreneurs can raise money from friends and family as well as Kiva’s generous community of more than 1.1 million potential lenders. The lending model opens up capital to business owners regardless of established credit or how long they’ve been in business. And, there’s zero percent interest! Kiva NYC has already connected thousands of small-dollar lenders to 300 local entrepreneurs.

Today, we’re excited to announce a partnership between We Are Pop Up and Kiva Zip. Over the next year, we’ll be working with Kiva’s New York team to open up retail opportunities throughout the city. At the same time, we’ll help the We Are Pop Up community take advantage of Kiva’s zero-interest loans. By joining forces, We Are Pop Up and Kiva will fortify their entrepreneurial communities to build and scale businesses more quickly. Lenders will also be able to sponsor ShopShare opportunities for their Kiva borrowers. Two of our foodie entrepreneurs, TrySome and Especially Puglia, already took advantage of the P2P lending opportunity to raise $10,000 quickly, and with none of the nonsense interest. They then reinvested those loans into their innovative food startups. To learn more about Kiva Zip’s zero-interest loans, check out zip.kiva.org/borrow. Questions, comments, want to slow clap in celebration? Shoot We Are Pop Up Managing Director Greg Spielberg an email at gregs@wearepopup.com or give a ring at 207-522-6715.

WAPU teams up with Modalyst to bring you dropshipping magic

You’ve popped up in the heart of Manhattan. Then load out day comes, and now what? You’ve gotten your press, made bunch of sales, engaged your community, gotten lots of social media love and pretty pictures. So what’s next? Through our partnership with Modalyst, turnkey dropshipping!

Dropshipping is one of the best ways to complement the brick and mortar experience and help you maintain sales when your store is closed. Not only will dropshipping offer you a way to sell off your excess inventory but it will help you widen your customer base by teaming up with e-commerce sites to market your brand. But after an exhausting pop up, who has the energy to start reaching out to e-commerce sites and pitch their collection?

Enter Modalyst. Founded in 2012, this B2B marketplace saw such an increase in dropshipping requests they recently released new technology that allow online stores to easily add brands to their sites. As a brand you can bulk upload your collection and immediately make it available to thousands of online stores. With the Modalyst Shopify app, retailers can add your collection to their store in one click. It’s so easy that more than 90% of Modalyst brands have been picked up by e-commerce sites all over the world. Currently their marketplace consists of close 10,000 stores and nearly 700 brands that are members of the community.

Dropshipping with Modalyst is an effective way to increase your distribution without having to hire a sales team. Similar to a pop up where brands benefit from the established customer base, staff and POS of the retail location, members of Modalyst have access to thousands of retailers and a backend tool to manage and organize all orders. In fact, much of the process is automated so one can easily manage hundreds of retailer relationships, keep buyers updated on new products and stock levels, plus process orders in seconds. For example, when an online order is placed for one of your products, the retailer will pay you directly and you will automatically receive all info needed including the customer’s shipping address.

After effectively capturing your local audience and building customer engagement through your pop up, dropshipping will help create a seasonless selling and marketing opportunity. As part of our partnership, Modalyst is offering WAPU brands a discount on the membership, so mention WAPU in your sign up to learn more! Get started with your free trial on Modalyst here.

Food entrepreneurs, pop up at Artists & Fleas in Williamsburg and reach 2,000 for just $50 per day

We Are Pop Up is teaming up with Artists & Fleas to offer foodie entrepreneurs an incredible pop up opportunity. Sunday, Feb 28, showcase your delicious creations at Artists & Fleas in Williamsburg. This event is a unique opportunity for your brand to promote your treats to Artist & Fleas’ extensive shopper base and expand your network of fellow snack entrepreneurs! The Brooklyn market attracts more than 2,000 hungry visitors each weekend. You can also book Saturday Feb 27 to take part in the classic Artists & Fleas. Book Snack to the Future. Book Artists & Fleas Food Booth for weekend days outside of the 27th. Public hours are 10am to 7pm.

Snack to the Future opportunity and prizes
Participants will set up a booth at Artists & Fleas where they can sell their snacks for one or two days that weekend. During the event market shoppers will follow a “snack trail” through the market and sample a wide selection of nibbles and bites along the way before voting for their favorites. Based on these votes, one lucky vendor will receive the Snack to the Future prize, a free-selling day at the Artists & Fleas Brooklyn market (a $125 value) that can be used for any weekend date prior to May 1st, 2016.

Here’s what you need to pop up as a food entrepreneur at Artists & Fleas
1. A scanned jpg or pdf copy of DoH food handler’s permit/Food Protection Certificate.
2. A scanned copy or letter from the production facility where you operate.
3. A Temporary Mobile Food Vending Permit from the Dept of Consumer Affairs – only if you’d like to pop up outside. You don’t need this if you’re inside :).

We Are Pop Up x Reed Space are ShopSharing in NYC

Since 2002, Reed Space has pioneered the concept store idea that staff should be more than stockists. Instead, Reed Space’s team are curators who express their tastes through the styles they put on the floor. The result is a retail and design empire that’s led to collaborations with everyone from John Mayer to Shepard Fairey, HBO and PacSun. In-store and online, Reed Space curates hundreds of brands – like Native Shoes, Stussy, Moon Collective, and, of course, Founder Jeff Staple’s Staple Pigeon.

Starting this month, you can now join Reed Space for a day, a week, a month. We Are Pop Up and Reed Space are collaborating to provide ShopShare opportunities to brands in NYC and beyond. Not only is there space for your fresh designs and product launches, but Reed Space’s Gallery Wall is a home for art and photography too. Check out the Reed Space and share a shop with the team that invented Lower East Side creative culture. Pop Up Listing + Gallery Listing.

The CX Premiere at Bryant Park Hotel presented by North Highland and Fortune mag

Tuesday night, we’re joining leaders from Spotify, Dow Jones and J.D. Power for a conversation about customer experience. The CX Premiere is presented by North Highland and Fortune mag. CX panelists from We Are Pop Up, Spotify, Dow Jones and J.D. Power will share stories, best practices and predictions. Following the discussion and Q&A in the Bryant Park Hotel screening room, there will be drinks, appetizers and a chance to meet senior leaders from across the city. Want an invite? shoot us an email at gregs@wearepopup.com

Featured Panelists:

Spotify: Jeff Rossi – Global Director of Business Marketing
We Are Pop Up: Greg Spielberg – Managing Director
Dow Jones: Nick Varney – VP Customer Experience and Design Transformation
J.D. Power: Rocky Clancy – VP Financial Services
North Highland: Alex Bombeck – Global Customer Experience Lead

The Details:
Bryant Park Hotel, 40 W 40th St.
Tuesday February 2^nd 2016
6-9pm