Have a brand? Now travel. How 5 brands have been making waves abroad with We Are Pop Up

Previously, We Are Pop Up gave you 5 reasons to take your brand abroad. The data we gather from the We Are Pop Up platform shows us that more and more brands are turning to pop-ups in retail destinations across the globe to reach new audiences, test different cities and create a buzz abroad.

In need of some inspiration? Whether you fancy summer in NYC, Fashion Week in Paris or Christmas in Copenhagen, here are five projects from here, there and everywhere that have travelled across continents to create innovative projects with the help of We Are Pop Up.

Pearly Wong

Contemporary, ethical, unisex clothing brand from Kuala Lumpur Pearly Wong popped up in Berlin to showcase her latest collection. Within one month she was opening Mercedes-Benz Fashion Week Berlin.

Moleskine

Legendary Italian notebook brand Moleskine wanted to test the waters of new retail locations around London with a pop-up at Boxpark Shoreditch.

Ganni

Danish fashion brand Ganni opened a six month store on Redchurch Street in Shoreditch to introduce their clean, stylish Scandinavian aesthetic to the UK and access a new customer base in London.

Heritage Collection

With an established shop and gallery in Geneva, Swiss label Heritage Collection is expanding its horizons to London and beyond with a string of pop-ups. One of the trial locations includes Handmade Interiors in Little Venice.

Read our interview with owner Ozhun Beleli and find out more about how Heritage Collection is  ‘A/B testing’ in different regions before settling on a permanent store.

Indifferent Leather Collections

With pop-ups in both London and Poland, Indifferent Leather Collections is bringing handcrafted accessories from India across the globe to audiences in new cities around Europe.

 

If you have a pop-up idea and want to travel to new cities with your brand, discover spaces from across the globe on wearepopup.com. With locations in New York, Milan, Copenhagen and Berlin, We Are Pop Up is bringing down barriers for retail opportunities – the world really is your oyster.