Pop ups are embracing World Cup fever, with soccer spots opening up especially for 2014’s biggest sporting event. Get involved!
1. Boteco Brazil
Soho’s World Cup pop up promises a culinary and cultural experience, with inspirational food by Simone Mattar, HD screens, and art and design curated by two of the brightest minds on Brazil’s creative scene.
Boteco Brasil, The Gallery, 123 Charing Cross Road, WC2H 0EW
botecobrasilsoho.com
2. Fat Ronaldo’s
The station arches in Shoreditch are transformed into a fun space to watch football, with big screens, cold beer, palm trees and a tiki bar. Each game is a ticketed event, and tickets are selling fast (some standbys are available). Make a date with Ronaldo’s now.
Fat Ronaldo’s, 347 Old Street, EC1V 9LP
fatronaldos.designmynight.com or email bookings@fatronaldos.com
3. Fever Pitch
Head to Fulham for a 360 degree view of the match through 13 big screens placed end-to-end at this huge pop up bar, from the people behind The Broadway Bar and Grill. At half time, soak up the sun on the rooftop terrace, order from themed menus, or up the ante with a game of table football.
Fever Pitch, 474-476 Fulham Broadway, SW6 1BY
broadwaybandg.co.uk/feverpitch2014
4. Gabbi’s Head
This pop up pub ‘for women’ includes comedy shows and makeovers alongside the matches. It’s a tongue-in-cheek marketing move from the people behind Benefit Cosmetics.
Gabbi’s Head, 150-151 Drury Lane, 1st Floor, WC2B 5TD (above the Prince of Wales)
blog.benefitcosmetics.co.uk/2014/06/09/the-world-cup-bene-pub
5. Flexi Football
Inspired by the World Cup to play football? Join in with Flexi Football’s 7-a-side matches, which take place on Saturday mornings in Brixton on pop up pitches. Anyone can sign up to join in, with all games overseen by FA qualified officials.
The Evelyn Grace Academy, 255 Shakespeare Road, SE24 0QN
flexifootball7aside.com
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